Stories by Jeff Conlin

PR Insider: How Should Google Communicate an SEO ‘No-No’ for Press Release Distribution?

October 1st, 2013 by

In late July, news broke about Google’s “Link Schemes” updates in Webmaster Tools to devalue links in the anchor text of press releases distributed via paid services. Most PR or SEO practitioners who have distributed online press releases in the last 10 years should be familiar with the function.