For good or for bad, the old adage that "the customer is always right" still rings true today. But in the age of social media, PR pros must pick their battles with customers wisely.
Stories by Jason Falls and Erick Deckers
PR and Customer Service: Every Customer Counts, Especially the Angry Ones
September 26th, 2011 by Jason Falls and Erick DeckersFor good or for bad, the old adage that "the customer is always right" still rings true today. But in the age of social media, PR pros must pick their battles with customers wisely.