When Delta joined a growing list of companies rescinding discounts for NRA members, it did so by proclaiming its neutrality. And when FedEx decided to keep its NRA discount in place, the brand also attempted to stay neutral. But both quickly found that when it comes to an issue as controversial as gun control, brands can’t have it both ways.
Stories by Jerry Ascierto
While Snapchat’s redesign has caused a fierce resistance among its user base—prompting an online petition with 1.2 million signatures asking Snap, Inc. to revert to the original design—creators and brands are poised to benefit from the facelift. Over the last month, the platform has rolled out a suite of analytics, started growing an e-commerce platform and opened up its advertising API while offering new advertisers free credits to give Snapchat a test drive.
About nine months ago, sisters Alison Goldstein Lebovitz and Amanda Goldstein Marks were on the phone, cracking each other up, when they realized their conversations might make a good podcast. The ensuing Sis & Tell podcast has won a lot of fans—and grown the sisters’ personal brands—in a short time due to its intimacy, authenticity and humor. Here, the sisters provide a few tips they’ve learned along the way for brands and individuals looking to launch a podcast.
Influencer marketing is a young discipline and the rules of play are still in flux. While it can be a challenge just to identify the right brand ambassadors, the importance of the vetting process—and the involvement of your brand’s legal department—can’t be overstated. We recently sat down with Kara Hendrick, manager of global digital strategy for Velcro Companies, to let us in the “loop” about how she handles influencers—and why her company’s legal department is an essential partner.
Unilever is threatening to pull ads from the likes of Facebook, Twitter and Google—but the way the consumer goods giant conveyed that message has been as powerful as the message itself. The company’s CMO Keith Weed planned to use his keynote at the IAB Annual Leadership Meeting today to call for improved transparency, accountability and consumer trust in digital platforms. But in a masterstroke of messaging, the company managed to humanize itself and score earned media, while also positioning Unilever as a thought leader, by releasing the speech strategically.
Twitter delivered a profitable quarter for the first time in its history, beating Wall Street’s expectations with fourth-quarter net income of $91 million. But the cheery news was tempered by the fact that its user growth is stagnant, and even falling in the U.S. Meanwhile, in a tale of two platforms, Snapchat is still bleeding money, yet its user base, particularly among Gen Z, is on the ascent.
A day after experiencing the biggest one-day point drop in its history, the Dow Jones Industrial Average continues its wild ride—and investor relations pros are likely working overtime to minimize the damage. So, how should communicators calm jittery stakeholders? We asked five communicators who specialize in investor relations and crisis communications how they’re approaching messaging during today’s stock market crisis.
Twitter announced its first ever #BrandBowl, a competition that will award prizes to brands whose commercials are most often referenced on the platform during the game. But the awards aren’t dedicated only to those who can afford the astronomically priced ad space: One award category gives every brand a fighting chance.
Each January, PR News celebrates women who not only are best-in-class communicators, they are leaders who continue to inspire the next generations of women to rise to the C-suite level at brands, nonprofit organizations and agencies. On Jan. 23, 2018, PR News once again honored the Top Women in PR at New York’s Grand Hyatt.
YouTube is trying to manage the tide of the troubling Tide Pod Challenge, deleting posts of users eating the colorful detergent packets, in the latest black eye for the platform. While the trend has prompted Tide’s parent company, Procter & Gamble, to mount a public service campaign, it also underscores YouTube’s challenges in governing its content and addressing advertiser concerns.