Stories by Jerry Ascierto


5 PR Views of the Stock Market Plunge

February 6th, 2018 by

A day after experiencing the biggest one-day point drop in its history, the Dow Jones Industrial Average continues its wild ride—and investor relations pros are likely working overtime to minimize the damage. So, how should communicators calm jittery stakeholders? We asked five communicators who specialize in investor relations and crisis communications how they’re approaching messaging during today’s stock market crisis.

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Your Brand Can’t Afford a Super Bowl Ad? You Can Still Compete in Twitter’s #BrandBowl

January 30th, 2018 by

Twitter announced its first ever #BrandBowl, a competition that will award prizes to brands whose commercials are most often referenced on the platform during the game. But the awards aren’t dedicated only to those who can afford the astronomically priced ad space: One award category gives every brand a fighting chance.


PR News Shines Spotlight on 2018 Top Women in PR in NYC

January 23rd, 2018 by

Each January, PR News celebrates women who not only are best-in-class communicators, they are leaders who continue to inspire the next generations of women to rise to the C-suite level at brands, nonprofit organizations and agencies. On Jan. 23, 2018, PR News once again honored the Top Women in PR at New York’s Grand Hyatt.

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YouTube Cracks Down as It Stems the Tide Pod Challenge

January 18th, 2018 by

YouTube is trying to manage the tide of the troubling Tide Pod Challenge, deleting posts of users eating the colorful detergent packets, in the latest black eye for the platform. While the trend has prompted Tide’s parent company, Procter & Gamble, to mount a public service campaign, it also underscores YouTube’s challenges in governing its content and addressing advertiser concerns.


PRNews/LexisNexis Survey: Few Brands Have Formal Structures for Social Listening

January 16th, 2018 by

Is anyone listening? When it comes to social listening, the answer is yes. The trouble is that nearly 40% of brands lack a formal plan for social listening, according to new survey from PRNews and LexisNexis. Even more concerning is that these brands have failed to implement procedures for what happens when social listening picks up a potential issue.

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The Top 3 #TimesUp Messaging Moments From the Golden Globes

January 8th, 2018 by

The Time’s Up movement took the spotlight at the 75th Annual Golden Globes. From the first words spoken by host Seth Meyers, “Good evening, ladies and remaining gentlemen,” the issue that has consumed Hollywood for months was felt in both subtle and overt ways. Here are three of the top Time’s Up messaging moments—from Debra Messing’s red carpet interview to Natalie Portman’s cutting one-liner—from Sunday’s star-studded event.

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Timing’s Everything for Time’s Up and Hoda Kotb Announcements

January 2nd, 2018 by

For both NBC and Time’s Up, using the beginning of the year to announce a fresh start was a deft move. For Time’s Up, the announcement served to capitalize on, and breathe new life into, the momentum built by #MeToo in the closing months of 2017. And for NBC, which saw a ratings surge in December, the announcement was a silver lining emanating from the darkness of Matt Lauer’s ouster, one way to turn a new leaf in the new year.

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Facebook Puts the Smack Down on Posts That Ask for Likes or Shares

December 18th, 2017 by

Starting today, Facebook will demote what it calls “engagement bait,” posts that lure users into interaction by explicitly asking for likes and shares without offering editorial value. The posts are one way that brands can take advantage of Facebook’s (ever more discriminating) News Feed algorithm by boosting engagement to gain more organic reach. But the platform is taking action in response to widespread complaints, likely forcing some brands to rethink their approach.


A Useful PR Reminder for These Uncertain Times

December 11th, 2017 by

What’s the proper protocol for brands when an event like today’s attempted terrorist attack in New York City occurs? Should a brand go silent and stop sending out any social media promotions as the dust settles or is it best to send out thoughts and prayers in a show of solidarity?


How to Create Compelling Content Without Breaking the Bank

December 7th, 2017 by

You don’t need a seven-figure budget—or six, or even five for that matter—to produce images, infographics and videos that pack a punch, said panelists at the PR News Media Relations Conference held Dec. 7 at the historic National Press Club in Washington, D.C.