Author Archives: Hilary JM Topper

Stress-Free Pinning: The Ins and Outs of Fair Use and Pinterest

Pinterest users can best protect themselves from copyright infringement by commenting on content when pinning and giving credit to photographers. | MORE »

Posted in Digital PR, Featured, Free Content, PR Insiders | 8 Comments

Using Pinterest Yet? 13 Tips for Gaining Business Exposure for Your Clients

There’ a lot to like about Pinterest—not least its rapidly expanding user base. Here is a baker’s dozen tips to help your pins (and your clients’ pins) get noticed and repinned. | MORE »

Posted in Digital PR, Featured, Free Content, PR Insiders | Comments Off

Do Something Different: Engage the Media Using Twitter

At first glance, using Twitter to successfully pitch stories to journalists may seem difficult, but consider that many reporters now have Twitter accounts, and a 140-word pitch isn’t much different than the lead in a press release. | MORE »

Posted in PR Insiders | 6 Comments

Finding and Engaging Customers via Twitter

There are more than 6 million active users on Twitter. Isn’t it time that you position yourself or your client as an expert on this communications platform? Twitter, a free microblogging service that limits users … | MORE »

Posted in Featured | Comments Off

Finding and Engaging Customers via Twitter

There are more than 6 million active users on Twitter. Isn’t it time that you position yourself or your client as an expert on this communications platform? Twitter, a free microblogging service that limits users … | MORE »

Posted in Subscription Content | Comments Off