Stories by Hilary JM Topper

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Do Something Different: Engage the Media Using Twitter

June 6th, 2011 by

At first glance, using Twitter to successfully pitch stories to journalists may seem difficult, but consider that many reporters now have Twitter accounts, and a 140-word pitch isn’t much different than the lead in a press release.

Finding and Engaging Customers via Twitter

June 10th, 2009 by

There are more than 6 million active users on Twitter. Isn’t it time that you position yourself or your client as an expert on this communications platform? Twitter, a free microblogging service that limits users… Continued

Finding and Engaging Customers via Twitter

May 25th, 2009 by

There are more than 6 million active users on Twitter. Isn’t it time that you position yourself or your client as an expert on this communications platform? Twitter, a free microblogging service that limits users… Continued

Stress-Free Pinning: The Ins and Outs of Fair Use and Pinterest

March 22nd, 2012 by

Pinterest users can best protect themselves from copyright infringement by commenting on content when pinning and giving credit to photographers.

Using Pinterest Yet? 13 Tips for Gaining Business Exposure for Your Clients

March 5th, 2012 by

There’ a lot to like about Pinterest—not least its rapidly expanding user base. Here is a baker’s dozen tips to help your pins (and your clients’ pins) get noticed and repinned.