Stories by Hayley Jennings

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How Arby’s Dared to be Different on Social Media—And You Can Too

May 25th, 2018 by

How can communicators on social break through the timeline to create branded content that doesn’t feel forced or fake, but instead is fresh and fun—all while maintaining the organization’s voice? Arby’s tackled this problem by leveraging one of the greatest forces on the internet today: nerd culture.


2018 Social Media Award Winners Announced by PR News

May 23rd, 2018 by

The winners of PR News’ 2018 Social Media Awards span a wide variety of organizations, from brands like Volvo, PepsiCo, JP Morgan Chase & Co., IBM, Cisco and Bayer to agencies like Rogers & Cowan, SHIFT Communications and Weber Shandwick.


Quick Checklist for Using Live Video During a Crisis

May 21st, 2018 by

With information spreading via traditional media and social media at ever-increasing speeds, speaking out about a crisis right from the start can help you shape the story and make clear that your organization is on top of the situation. And one of the best ways to do that is with live video on your social feeds, especially if your crisis may impact public safety.


On YouTube, Be Bold With Your Brand Personality

May 14th, 2018 by

Every communicator knows that in 2018, video is the king of content. And as the second largest search engine online, YouTube should be your top choice for posting branded video. But it’s not as simple as posting a few videos and hoping for the best. The most successful brand channels focus on using their video content to build up their brand.

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A Platform-Specific Cheat Sheet for Cost-Effective Paid Social

May 11th, 2018 by

Purchasing advertisements on your social platforms can be one of the best ways to reach and target new audiences. But how can communicators convince their leadership to loosen the purse strings for paid social ads, especially in a smaller company with a tighter budget? Your approach should take into consideration not only which ads will be the most cost effective, but also what type of content will resonate most on each platform to ensure you get the most bang for your buck.


How to Break Through the Crowd and Be What’s Happening on Twitter

May 8th, 2018 by

Most people these days turn to Twitter to find out what’s going on in the world. And the challenge most brands face is how to capture consumers’ attention in a crowded timeline. Get the inside scoop on how you can break through oversaturated feeds to connect with audiences in a meaningful way.

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4 W’s of Search Relevancy and Social Media Engagement

May 7th, 2018 by

Any time you search on Google, more than half of the returned results are links to social profiles. That’s why when you’re trying to increase your brand’s search relevancy online, you should focus your efforts on your social channels as well as your owned sites. Jon Chang, digital marketing director at Kickstarter and a speaker at this week’s Social Shake-Up Show, shares some tips and tricks for improving SEO via social media, primarily to increase your engagement.

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A Manifesto Against Static, Backward-Looking Communications Dashboards

May 3rd, 2018 by

As measurement has become increasingly ingrained in the lives of communicators, the question becomes not just how to determine appropriate metrics for your company and collect data around them, but how to present that data in a way that is engaging and actionable. And contrary to popular belief, this doesn’t just mean making a pretty dashboard, but figuring out how to make the data on that dashboard leap off the page.

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How to Create a Customized Digital Signals Tool from Scratch

May 1st, 2018 by

With so much noise on social media these days, how can communicators determine which KPIs are the most vital for their organization? The key is to be proactive, and to leverage analytics to identify the most important signals for your brand. There are three basic questions that any communicator can use to create a simple, effective and valuable digital signals tool from scratch so you can react to any trend appropriately.

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How Data Mapping Can Help You Identify the Best Influencers for Your Brand

April 27th, 2018 by

As lines between traditional and social media continue to blur, influence is everything. And it’s important to remember that influence is not always about specific platforms and prestige, but who actually has a concrete ability to influence others. By employing data to identify and rank influencers based on their reach, relevance and resonance, you can identify who are the right people to build up your brand to the right audience at the right time.