Not all crises are created equal, and thus a crisis plan that was effective for one situation may not work well for another. Given how quickly new technologies emerge, news travels and opinions of communications strategies change in 2018, a plan that was crafted five years ago may be woefully out of date for a current crisis. As such, regular evaluation of your crisis strategy is crucial for success during a stressful time.
Stories by Hayley Jennings
Twitter has deleted more than 70 million accounts engaging in suspicious and “trolling” behavior throughout May and June, and shows no sign of slowing down in July. This should make the platform more trusted by users and brands, but the effects on its stock price and opportunities for user growth are up in the air.
Assuming your communications team is already incorporating measurement into your daily operations—and if you’re not, you should definitely start—you must then make sure you’re measuring as much as you possibly can. Many PR pros focus solely on media relations measurement, without taking into consideration all the other aspects of a PR program. This is a mistake. Here we explain the importance of looking at your communications measurement holistically in order to truly prove the value of PR to the bottom line of the business.
As part of a new continuing series, PR News is shining a spotlight on our community of communications professionals. And so, today we shine the spotlight on Teresa Morrow, global marketing communications director at 3M,… Continued
For many companies, business plans involve creating a product and then trying to figure out whom to sell it to. But it turns out that some of the most profitable companies in the world, such as Apple, Amazon and Microsoft, found success by structuring their business plan the other way around. What it comes down to is this: What is the customer looking for, and how can you fit your company into those wants and needs to increase engagement and brand loyalty?
Though email and social media pitching is a cornerstone of public relations, sometimes it can feel impersonal, especially if you’re sending out dozens of pitches and hearing nothing back from inundated journalists. But what if you could meet these reporters offline, and get to know them as real people? Then your emails would no longer be lost in an overcrowded inbox, but instead move to the top of the list.
As part of a new continuing series, PR News is shining a spotlight on our community of communications professionals. Our community spans a vast array of industries and companies in the B2B, B2C, nonprofit and agency sectors. Today we shine the spotlight on Brittnee Long, public relations & social media manager at PwC, who attended our Social Media Summit in Huntington Beach, CA in February 2018.
In today’s oversaturated, mile-a-minute news cycle, it can feel impossible for PR professionals to get the attention of the right journalist at the right news outlet at the right time for their brand. But though there are certainly no foolproof formulas to hit the jackpot every time, you can increase the chances of your pitch getting noticed with some tried-and-true methods from communications experts like Scott Dobroski, senior director of corporate communications at Glassdoor. Here’s some of his advice on how to get your email pitches noticed.
A company that truly values the happiness of its employees is more likely to find success within its industry. After all, a content employee is one who feels her work is appreciated, feels invested in the mission of the organization and is less likely to search for another job elsewhere. So, it would behoove any and all brands to create a strategy to maintain or increase employee engagement and retention. And like any good strategy, it should rely on key metrics and analysis. Here are some best practices for measuring your employee engagement program to ensure it is efficient and effective.
As part of a continuing series, PR News is shining a spotlight on the communications professionals who attend our events. Our community spans multiple industries and companies in the B2B, B2C, non-profit and agency sectors. Christopher Bacey, associate director, corporate communications at KPMG, attended our Measurement Conference in Philadelphia in April. He lives in Union, New Jersey. Get to know a little bit about Chris.