Author Archives: Huma Gruaz

How to Organize and Execute the Perfect Press Trip: Attention to Detail and Media Commitment Critical

One of the best ways to introduce a product, service or destination, especially in the travel and hospitality industry, is to ensure media reps experience the brand first-hand through a press trip. However, press trips … | MORE »

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Social Media Report Card: Two Smaller Airlines Build Strong Social Customer Bonds via Thoughtful Content

A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms. | MORE »

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Social Media Report Card: Two Smaller Airlines Build Strong Social Customer Bonds via Thoughtful Content

A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms. | MORE »

Posted in Digital PR, Subscription Content | Comments Off

Tip Sheet: Going International? Consider an Agency Network

International PR agency networks can offer clients benefits that large, multinational agencies can’t. | MORE »

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Tip Sheet: Going International? Consider an Agency Network

International PR agency networks can offer clients benefits that large, multinational agencies can’t. | MORE »

Posted in Featured, Subscription Content | Comments Off