Stories by Huma Gruaz

One of the best ways to introduce a product, service or destination, especially in the travel and hospitality industry, is to ensure media reps experience the brand first-hand through a press trip. However, press trips… Continued

A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms.

A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms.

International PR agency networks can offer clients benefits that large, multinational agencies can’t.

International PR agency networks can offer clients benefits that large, multinational agencies can’t.