Imagine that a restaurant’s menu offers a delicious-looking entree of spaghetti, meatballs and red sauce. Wonderful. Well, sorry, but you are prohibited from ordering them together, on a single plate. Absurd, right? Sounds like a Seinfeld episode. That is the state of earned, paid and owned media. You can use PR for earned media, digital marketing or advertising for paid media, or content marketing for owned media. But mixing them? Blasphemy.
Stories by Heather Kelly SSPR
Heather Kelly SSPR