Stories by Gary Lee

When Monitoring Is Not Enough

July 22nd, 2011 by

As a lead-in to his presentation at PR News’ Aug. 9 Facebook Conference, Gary Lee of mBLAST offers some influencer detecting tips for all those who find themselves asking daily, ‘Who is this person talking about my brand—and should I care?’

4 Tips To Identify Influencers on Facebook

May 17th, 2011 by

It’s critical for PR pros and marketers to understand how to identify people who have the highest amount of influence over others in their target market.

Facebook’s Network Effect on the News: Key Takeaways for Any Brand

May 12th, 2011 by

With Facebook serving as a common online space for consumers and brands to share, like and interact with content, it’s important for PR pros and marketers to understand how that content is being discovered and disseminated.

What Is Influence—and How Do You Separate the Voices That Matter From the Digital Noise?

February 22nd, 2011 by

PR practitioners are drowning in the data of a million voices. PR Measurement Conference speaker Gary Lee of mBLAST lays out some essential steps to follow to find those influencers who have the most impact on your brand.