Author Archives: Gordon G. Andrew

What PR Can Do to Earn a Seat at the Senior Management Table

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization. | MORE »

Posted in Featured, Free Content, Measurement, PR Insiders | Comments Off

What PR Can Do to Earn a Seat at the Senior Management Table

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization. | MORE »

Posted in Featured, Measurement, PR Insiders | Comments Off

Why PR Is Often Missing at the Senior Management Table

Highlander Consulting’s Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table. | MORE »

Posted in Featured, Free Content, Measurement, PR Insiders | Comments Off

Why PR Is Often Missing at the Senior Management Table

Highlander Consulting’s Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table. | MORE »

Posted in Featured, Measurement, PR Insiders | Comments Off

Let’s Stop Focusing on the ROI of Public Relations

Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals. | MORE »

Posted in Featured, Free Content, Measurement, PR Insiders | Comments Off

Let’s Stop Focusing on the ROI of Public Relations

Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals. | MORE »

Posted in Featured, Measurement, PR Insiders | Comments Off