An Effective Research RFP Equals Better $ Value

August 16th, 2010 by

When communications professionals understand how to think about their own research needs and specify useful parameters, they’re far more likely to get real value for their research dollars. Here are tips for creating an effective RFP.

Echoes of Hawthorne Effect in Social Media Age

March 29th, 2010 by

The Hawthorne Effect may be more relevant than ever in the time of social media. But here are a few more lessons that emerge from recent research about communications to engage today’s employees.