Author Archives: Ford Kanzler

Is Your Organization Sitting On a Data Goldmine?

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands. | MORE »

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Is Your Organization Sitting On a Data Goldmine?

Social media platforms, if used effectively, can allow huge insight into market behavior, and not just for consumer brands. | MORE »

Posted in Digital PR, Featured, PR Insiders, Research | Comments Off

The PR ROI Challenge

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy. | MORE »

Posted in Digital PR, Featured, Free Content, Measurement, PR Insiders | 2 Comments

The PR ROI Challenge

Effective PR measurement requires a long-term, strategic vision, says Ford Kanzler of PR Savvy. | MORE »

Posted in Digital PR, Featured, Measurement, PR Insiders | Comments Off

Cure ‘Invisible PR Team Syndrome’ and Give Your Organization a Human Face

Many organizations still insist on hiding the identities of their own PR pros and experts on their sites and in their announcements. | MORE »

Posted in Featured, Media Relations, PR Insiders | Comments Off

Cure ‘Invisible PR Team Syndrome’ and Give Your Organization a Human Face

Many organizations still insist on hiding the identities of their own PR pros and experts on their sites and in their announcements. | MORE »

Posted in Featured, Free Content, Media Relations, PR Insiders | Comments Off

The Public Relations & Marketing Connection: PR Doesn’t Stand Alone

It’s time to retire the limited and disparate definitions of PR and marketing to improve an organization’s community and market engagement. | MORE »

Posted in Featured, Free Content, PR Insiders | 5 Comments

The Public Relations & Marketing Connection: PR Doesn’t Stand Alone

It’s time to retire the limited and disparate definitions of PR and marketing to improve an organization’s community and market engagement. | MORE »

Posted in Featured, PR Insiders | Comments Off

Tip Sheet: Translating Marketing Strategy Into PR Execution

As a voice for marketing, communications pros must find points of agreement about what a brand stands for with their marketing counterparts. | MORE »

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Tip Sheet: Translating Marketing Strategy Into PR Execution

As a voice for marketing, communications pros must find points of agreement about what a brand stands for with their marketing counterparts. | MORE »

Posted in Featured, Subscription Content | Comments Off