Stories by Evan Nierman

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Lessons From Pokémon Go: 5 Questions to Ask About Your Product

July 25th, 2016 by

Cash-flush companies typically more interested in settling lawsuits than pursuing lengthy and costly litigation are easy targets in today’s business world. This is exactly why it is crucial for companies like Nintendo to develop and put in place a dedicated crisis response strategy addressing all of the potential PR crises that may result from their products.

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What Brands Can Learn From ‘Chewbacca Mom’

June 10th, 2016 by

A story does not need to be complicated to draw people’s attention and win their affection. These days, big brands invest millions of dollars in elaborate and often highly produced online content and campaigns designed to gather as much attention as possible. Yet the video that broke all the records is a simple recording from the smartphone of a woman sharing her sincere laughter with the world.

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5 Things Every Company Can Learn From the Panama Papers Scandal

April 18th, 2016 by

It appears Mossack Fonseca simply did not have a proper crisis management plan in place—an inexcusable omission for a company that has been in operation for over 40 years and regularly handles billions of dollars in client assets.

While most organizations will never have to deal with media fallout of this global magnitude, there are certain lessons all companies should learn from the Panama Papers scandal