Author Archives: David Wescott

As Honda and Toyota Drive Social Media Efforts, Who Gets the Higher Mark?

Posted on 09/12/2011 by David Wescott

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting. | MORE »

Posted in Digital PR, Featured, Free Content, Measurement, Research, Social Media | Comments Off

As Honda and Toyota Drive Social Media Efforts, Who Gets the Higher Mark?

Posted on 09/12/2011 by David Wescott

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting. | MORE »

Posted in Digital PR, Featured, Measurement, Research, Subscription Content | Comments Off