Author Archives: Dan Simon

Tip Sheet: How to Secure a B2B Client/Partner Endorsement

While large B2Bs are often reluctant to recommend a partner or agency’s services, there are ways of making them speak out on behalf of your organization. | MORE »

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Account Whisperer: Keeping the Client Satisfied

Effective client relationship management is the most crucial and yet often the most elusive aspect of PR agency life.

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Overcoming Social Media Challenges Within B2B

According to a recent survey by the Pew Internet & American Life Project, adoption of social media is soaring. But these numbers are deceiving. Only 19% of adults over 45 and a paltry 10% of adults over 55 ever visit social networks. That’s one of the big challenges utilizing social media within the B2B space. | MORE »

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Recession-Themed Communications Tips For the Secondary Financial Services Industry

At the outset of current recession, the financial institutions, which were among the first to suffer during the credit crisis in July 2007, were commonly referred to as the canaries in the coal mine. If … | MORE »

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