While large B2Bs are often reluctant to recommend a partner or agency’s services, there are ways of making them speak out on behalf of your organization.
Effective client relationship management is the most crucial and yet often the most elusive aspect of PR agency life.
According to a recent survey by the Pew Internet & American Life Project, adoption of social media is soaring. But these numbers are deceiving. Only 19% of adults over 45 and a paltry 10% of adults over 55 ever visit social networks. That’s one of the big challenges utilizing social media within the B2B space.
At the outset of current recession, the financial institutions, which were among the first to suffer during the credit crisis in July 2007, were commonly referred to as the canaries in the coal mine. If …