Stories by Diane Schwartz

It’s Time for a PR Industry Debate; Here are the Topics

January 24th, 2012 by

Let’s assume for a second that PR professionals do not agree on all issues. And let’s assume we have the opportunity to stage a PR Industry Debate, in the same “interesting” fashion as this year’s Republican debates.  Bro…

Cruise Ship Crisis: What the PR Industry Should Be Talking About

January 17th, 2012 by

After the partial-sinking of the Italian cruise ship Costa Concordia last Friday off the Tuscany coast resulting in at least 11 deaths and dozens still missing, the media coverage has been a balance of soft stories (one couple took the cruise instead o…