Stories by Diane Schwartz

You look forward to the work week and may have even been overheard saying, “TGIM!” The week is your oyster and you are ready to discover new things, to make a mark on your world. You love Mondays. Fridays, on the other hand, might be the favored ch…

What if you knew that the president of your company was covering up a crime; that a colleague was suspected of sexually molesting young women; that your spokesperson was taking illegal drugs? Would you turn them in? What if you personally witnessed the…

How many emails do you open every day that you choose not to respond to, saying to yourself, “I’ll get to that later”?  How many papers, magazines, memos come across your desk that you put in a pile to read later? Worse yet, how many conversatio…

It’s that time of the month: when a campaign goes viral and everyone is abuzz about the surprising creativity and through-the-roof consumer engagement of an under-the-radar product or news item. There is no escaping this phenomenon, so we might as we…

If you don’t want to annoy your fellow PR practitioners—or anybody fatigued by overused phrases and cliches—study this list and sharpen your self-editing skills.

If you don’t want to annoy your fellow PR practitioners—or anybody fatigued by overused phrases and cliches—study this list and sharpen your self-editing skills.

If you don’t want to annoy your fellow PR practitioners—or anybody fatigued by overused phrases and cliches—study this list and sharpen your self-editing skills.

Event season is upon us and there’s no better time to catch up on Facebook, respond to old emails and make some Amazon purchases, right? Of course not.  But in this age of short attention spans and social media consumption, the term “face to face …

You’re in PR, but you’re really in Customer Service.  And in Human Resources.  Add to that Marketing and Investor Relations. Oh, you’re also in Sales.  Welcome to the new PR, where the lines are blurry and your role is no longer boxed in a…

Many of us were told when we were young to not always take credit for a job well done; to deflect and practice humility.  Don’t put your name in bold letters next to a project. It’s good advice, but has it impaired women’s ability to break throu…