Stories by Diane Schwartz

One-Size-Fits-All Is Wearing Thin With Our Stakeholders

May 15th, 2012 by

Are you platform agnostic or platform committed? Perhaps you hadn’t asked yourself that question before, but I implore you and your team to really think about this as you race to capture audience engagement and action. NBC Universal’s Chief Dig…

What PR Can Learn From ‘The Avengers’ and How to Spot a Superhero

May 7th, 2012 by

You saw this blog post coming, right? As a communicator, you can’t ignore the major “event” that is “The Avengers” and will, if asked, find a newsworthy connection with your own product, company or, in my case, this blog. After all, &…

Crazy 8: Things to Never Say During a Meeting

April 26th, 2012 by

If you’ve never sat through a meeting and wondered what would happen if you said ______________ (fill in the blank), then you are truly not reaching your full potential. Surely you can’t always be 100% concentrating on the meeting discussion.  But…

Listening Campaigns: Don’t Take the Bait

April 23rd, 2012 by

At an industry conference last week, a well-respected communications exec was sharing with me that she is on a “listening campaign” this month and it has been quite fantastic the things she’s learning about her brand, customers and competitors. …

6 Tips for Selling a Skeptic on Your Brand and Driving Customers Your Way, not Away

March 28th, 2012 by

Depending on your passions and personality, buying a car is either like death and taxes or it’s like vacations and massages. It’s either unavoidable or a much-anticipated joy.  I tend to fall into the former category where I dread the activity of …

A PR Homage to The Hunger Games

March 26th, 2012 by

If 24 PR executives were sent every year to the Arena to battle it out, would you watch? Would you be one of the “tributes” or better yet (worse yet?), would you volunteer to be a tribute to save your colleague from near-imminent death? No need to …

Goldman Sachs Director’s Exit Interview For All the World To See: Toxic and Cautionary

March 14th, 2012 by

Greg Smith, executive director at Goldman Sachs, resigned today and he wants the world to know that the environment at the Goliath investment firm is “now is as toxic and destructive as I have ever seen it.”  The New York Times today is ru…

You Don’t Work Weekends — Or Do You?

March 13th, 2012 by

It’s been noted that Monday through Friday is a typical work week in North America, with weekends freed up for everything but work. There are exceptions with the occasional business trip that bleeds into the weekend or a project that needs extra atte…

If You’re Not on Facebook, Twitter or LinkedIn Do You Exist?

February 14th, 2012 by

We are a divided nation, and I’m not referring to the upcoming presidential election or whether you’re a fan of Downton Abbey.  Rather, we are divided on the relevancy of our online persona.  If you are a hiring manager and a job candidat…

Thought Leader or Action Hero: Which Do You Prefer?

February 9th, 2012 by

It was a Eureka moment for me the other day when I was chatting with a long-time communications and branding consultant who expressed annoyance at the term “thought leadership.”  Given that I use that term… Continued