Stories by Diane Schwartz

11 Supplies for Your Back-to-School (PR) Backpack

August 22nd, 2012 by

One of my favorite childhood memories is of the annual shopping excursion for school supplies, with the coveted “list” in hand and my finagling extra items to buy, such as scented Magic Markers or a locker mirror (Mom: “Are they on your list?” …

The Most Annoying Sayings, At the End of the Day (Add Yours to this Epic List)

August 3rd, 2012 by

So here goes: I personally despise, at the end of the day, when people drop the ball, because, at this moment in time, it is what it is. Just sayin. In that paragraph above I include what I and countless others find to be among the most annoying saying…

4 Things PR Pros Should Never Say to a Journalist, and Vice Versa

July 12th, 2012 by

Sometimes it’s good to go back to basics in the School of Media Relations. I am reminded of this after receiving a dozen emails this week and a few phone calls from PR professionals that were (to put it nicely) off target.  Having been on both sides…

Tom Cruise, Katie Holmes and 2 Broken Rules of PR

July 2nd, 2012 by

Interesting, wasn’t it, that news of the TomKat divorce hit on a Friday? Maybe not: There are two often used sayings that fit nicely into this celebrity “shocker” news: Any publicity is good publicity. And: Release bad news on a Friday afternoon….

The Culture of Internal Memos and Bad-Smelling Pleas for Help

June 28th, 2012 by

A lesson we learn early in our careers is that what you write to your colleagues or verbally declare to them is rarely confidential.  Just because you stamp a “Confidential” note on the top of the memo does not make it confidential no matter how m…

Why is this Man Smiling? How Not to Let Scandal Get in the Way of Good Media Coverage

June 14th, 2012 by

His firm saddled with explaining the loss of at least $3 billion by his reckless investment unit on the other side of the pond, Jamie Dimon, head of JPMorgan  Chase,  seemed no worse for wear.  Testifying before the Senate Banking Committee on Wedne…

Should You Put Your Customers Second?

May 29th, 2012 by

It’s a mantra so often used that we don’t think twice about it:  the customer is always right.  However, most us would agree that it’s OK to gently let go of customers/clients who are eating up time, energy and resources and at the end of the d…

‘Brown Shorts’ and Hiring for Attitude: Question Your Questions

May 22nd, 2012 by

Look around you (assuming you are in the office). Those employees who’ve been at your organization less than two years? About half of them will fail at their jobs. What’s more surprising is by “fail” I don’t mean they’ll leave or be let go….

One-Size-Fits-All Is Wearing Thin With Our Stakeholders

May 15th, 2012 by

Are you platform agnostic or platform committed? Perhaps you hadn’t asked yourself that question before, but I implore you and your team to really think about this as you race to capture audience engagement and action. NBC Universal’s Chief Dig…

What PR Can Learn From ‘The Avengers’ and How to Spot a Superhero

May 7th, 2012 by

You saw this blog post coming, right? As a communicator, you can’t ignore the major “event” that is “The Avengers” and will, if asked, find a newsworthy connection with your own product, company or, in my case, this blog. After all, &…