Stories by Diane Schwartz

The Big Blur Theory: PR’s New Role Will Be a Wondrous Fusion

October 5th, 2012 by

You’re in PR, but you’re really in Customer Service.  And in Human Resources.  Add to that Marketing and Investor Relations. Oh, you’re also in Sales.  Welcome to the new PR, where the lines are blurry and your role is no longer boxed in a…

Paying it Forward by Taking Mentoring to the Sponsorship Level

September 28th, 2012 by

Many of us were told when we were young to not always take credit for a job well done; to deflect and practice humility.  Don’t put your name in bold letters next to a project. It’s good advice, but has it impaired women’s ability to break throu…

Do it First: The First 5 Minutes of Your Work Day

September 24th, 2012 by

At my middle school son’s open house last week where we met the teachers and heard about their teaching philosophies, I noticed a trend that just might be applicable to us adults. When the students walk into the classroom every day, they immediat…

PR Folks—What’s Wrong With This New York Times Article About You?

September 17th, 2012 by

The essence of journalism is stained every time a reporter either willingly or unwillingly provides a source with his or her quote for an article before publication.  This deal is sometimes made conditionally before the interview takes place, or as an…

Are You Better Off Now than 4 Years Ago? Your Answers May Surprise You

September 4th, 2012 by

“Are you better off today than you were 4 years ago?” That’s the question Republicans are imploring Americans to answer as they make their way to the voting booths in a few months.  Let’s put politics and party affiliations aside and apply thi…

11 Supplies for Your Back-to-School (PR) Backpack

August 22nd, 2012 by

One of my favorite childhood memories is of the annual shopping excursion for school supplies, with the coveted “list” in hand and my finagling extra items to buy, such as scented Magic Markers or a locker mirror (Mom: “Are they on your list?” …

The Most Annoying Sayings, At the End of the Day (Add Yours to this Epic List)

August 3rd, 2012 by

So here goes: I personally despise, at the end of the day, when people drop the ball, because, at this moment in time, it is what it is. Just sayin. In that paragraph above I include what I and countless others find to be among the most annoying saying…

4 Things PR Pros Should Never Say to a Journalist, and Vice Versa

July 12th, 2012 by

Sometimes it’s good to go back to basics in the School of Media Relations. I am reminded of this after receiving a dozen emails this week and a few phone calls from PR professionals that were (to put it nicely) off target.  Having been on both sides…

Tom Cruise, Katie Holmes and 2 Broken Rules of PR

July 2nd, 2012 by

Interesting, wasn’t it, that news of the TomKat divorce hit on a Friday? Maybe not: There are two often used sayings that fit nicely into this celebrity “shocker” news: Any publicity is good publicity. And: Release bad news on a Friday afternoon….

The Culture of Internal Memos and Bad-Smelling Pleas for Help

June 28th, 2012 by

A lesson we learn early in our careers is that what you write to your colleagues or verbally declare to them is rarely confidential.  Just because you stamp a “Confidential” note on the top of the memo does not make it confidential no matter how m…