Stories by Diane Schwartz

Blood, Sarcasm, Fake CEO (and Social Media) Make For A Perfect Viral Campaign

October 19th, 2012 by

It’s that time of the month: when a campaign goes viral and everyone is abuzz about the surprising creativity and through-the-roof consumer engagement of an under-the-radar product or news item. There is no escaping this phenomenon, so we might as we…

The Most Annoying Sayings: The Epic PR News List

October 15th, 2012 by

If you don’t want to annoy your fellow PR practitioners—or anybody fatigued by overused phrases and cliches—study this list and sharpen your self-editing skills.

The Most Annoying Sayings: The Epic PR News List

October 15th, 2012 by

If you don’t want to annoy your fellow PR practitioners—or anybody fatigued by overused phrases and cliches—study this list and sharpen your self-editing skills.

The Most Annoying Sayings: The Epic PR News List

October 15th, 2012 by

If you don’t want to annoy your fellow PR practitioners—or anybody fatigued by overused phrases and cliches—study this list and sharpen your self-editing skills.

Don’t Do It! 7 Cardinal Mistakes of Event Attendees

October 8th, 2012 by

Event season is upon us and there’s no better time to catch up on Facebook, respond to old emails and make some Amazon purchases, right? Of course not.  But in this age of short attention spans and social media consumption, the term “face to face …

The Big Blur Theory: PR’s New Role Will Be a Wondrous Fusion

October 5th, 2012 by

You’re in PR, but you’re really in Customer Service.  And in Human Resources.  Add to that Marketing and Investor Relations. Oh, you’re also in Sales.  Welcome to the new PR, where the lines are blurry and your role is no longer boxed in a…

Paying it Forward by Taking Mentoring to the Sponsorship Level

September 28th, 2012 by

Many of us were told when we were young to not always take credit for a job well done; to deflect and practice humility.  Don’t put your name in bold letters next to a project. It’s good advice, but has it impaired women’s ability to break throu…

Do it First: The First 5 Minutes of Your Work Day

September 24th, 2012 by

At my middle school son’s open house last week where we met the teachers and heard about their teaching philosophies, I noticed a trend that just might be applicable to us adults. When the students walk into the classroom every day, they immediat…

PR Folks—What’s Wrong With This New York Times Article About You?

September 17th, 2012 by

The essence of journalism is stained every time a reporter either willingly or unwillingly provides a source with his or her quote for an article before publication.  This deal is sometimes made conditionally before the interview takes place, or as an…

Are You Better Off Now than 4 Years Ago? Your Answers May Surprise You

September 4th, 2012 by

“Are you better off today than you were 4 years ago?” That’s the question Republicans are imploring Americans to answer as they make their way to the voting booths in a few months.  Let’s put politics and party affiliations aside and apply thi…