Stories by Diane Schwartz

9 Quick Tips to Get a Reporter’s Attention

December 3rd, 2012 by

When a reporter starts calling you a flack, you might want to rethink your approach. But even before that cringe-worthy moment, there are adjustments you can make to your media relations strategy – and they’re as basic as the core tenets of Public …

Why Thanksgiving Turkey Tastes Better the Next Day, And Why It Matters

November 26th, 2012 by

Ever notice that the Thanksgiving turkey tastes better the next day and the days after? Millions of people look forward to Friday lunches, and Saturday dinners of turkey sandwiches, turkey soup and turkey (or tofu) concoctions.  Yet last Tuesday’s c…

5 Tips for Banking Goodwill with Reporters

November 19th, 2012 by

The media’s coverage of David Petraeus has been telling, and instructional. The former CIA director and decorated general who stepped down in early November after admitting to an extramarital affair had been a media darling. Not only did he have the …

Are You a Monday Person or a Friday Person?

November 12th, 2012 by

You look forward to the work week and may have even been overheard saying, “TGIM!” The week is your oyster and you are ready to discover new things, to make a mark on your world. You love Mondays. Fridays, on the other hand, might be the favored ch…

If You See Something, Do You Always Say Something?

November 5th, 2012 by

What if you knew that the president of your company was covering up a crime; that a colleague was suspected of sexually molesting young women; that your spokesperson was taking illegal drugs? Would you turn them in? What if you personally witnessed the…

The OHIO Rule: Only Handle It Once; Easier Said Than Done.

October 25th, 2012 by

How many emails do you open every day that you choose not to respond to, saying to yourself, “I’ll get to that later”?  How many papers, magazines, memos come across your desk that you put in a pile to read later? Worse yet, how many conversatio…

Blood, Sarcasm, Fake CEO (and Social Media) Make For A Perfect Viral Campaign

October 19th, 2012 by

It’s that time of the month: when a campaign goes viral and everyone is abuzz about the surprising creativity and through-the-roof consumer engagement of an under-the-radar product or news item. There is no escaping this phenomenon, so we might as we…

The Most Annoying Sayings: The Epic PR News List

October 15th, 2012 by

If you don’t want to annoy your fellow PR practitioners—or anybody fatigued by overused phrases and cliches—study this list and sharpen your self-editing skills.

The Most Annoying Sayings: The Epic PR News List

October 15th, 2012 by

If you don’t want to annoy your fellow PR practitioners—or anybody fatigued by overused phrases and cliches—study this list and sharpen your self-editing skills.

The Most Annoying Sayings: The Epic PR News List

October 15th, 2012 by

If you don’t want to annoy your fellow PR practitioners—or anybody fatigued by overused phrases and cliches—study this list and sharpen your self-editing skills.