Stories by Diane Schwartz

To Write Well is to Advance in Your Career: 7 Tips for Aspiring Writers

May 17th, 2013 by

Has writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal boxes or wine bottles, we appreciate a well-constructed sentence that conci…

Your Company is Not Innovative! How to Be a Better, More Believable Writer

May 14th, 2013 by

The techniques you need to hone your writing skills so that the media or your customers take notice.

7 Key Communications Takeaways from Iron Man 3

May 6th, 2013 by

Like many CEOs, Iron Man alter-ego Tony Stark could use some media training.

7 Key Communications Takeaways from ‘Iron Man 3’

May 6th, 2013 by

In ‘Iron Man 3,’ there’s a scene featuring a reporter shoving his iphone in Tony Stark’s face asking him to make a public statement to his enemies.  Stark stares into the iphone, makes his superhero threat, then throws the reporter’s…

Measurement is Sexy. Really.

May 1st, 2013 by

There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and visual dimensions, more about your company’s share…

Questions All PR People Must Be Asking

April 26th, 2013 by

Oscar Wilde once said that the “question often arrives a terribly long time after the answer.”  For sure, asking the right questions early and often is the answer to a lot of problems we face as communicators.  Inundated with projects, challenges…

Kill Your Brand (For a Few Minutes)

April 22nd, 2013 by

The death of your brand: have you ever thought about it? Have you considered the implications of its demise, for better or worse? What might be lost in the marketplace of ideas, products or services if your brand no longer existed? Excuse my pessimism,…

Five PR Lessons From ‘The Voice’

April 15th, 2013 by

Why are so many of us addicted to “The Voice”? For me, it’s not because I am constantly reminded of what a poor singer I am.  I have my kids to remind me of that. Why I like “The Voice” over other reality shows has more to do…

Video, Rutgers and Leaders Gone Wild

April 3rd, 2013 by

At what point is it not OK for an employee to utter these words to people he’s managing: “You f—ing fairy; you’re a f—ing f—-t.” And at what point is it not OK to: Shove and kick the people you’re managing? The answer: when it

9 Pieces of Advice to Act On Today (I Swear!)

March 26th, 2013 by

  Advice is easy to come by and just as easy to dispense. What’s more difficult is heeding advice. At a recent awards luncheon in Manhattan hosted by PR News sister brand CableFAX, a group of young “executives to watch” shared useful advice …