Stories by Diane Schwartz

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Does PR Have a Reputation Problem With the Media?

October 16th, 2017 by

Every day, PR is doing its job rather well. Communicators are masterfully engaged in storytelling, managing reputations and fostering relationships with its various and varied constituencies. But one major constituency it’s still suffering reputation problems with is the media. Is there a misunderstanding that PR is called in only when all else is lost, when it “comes to that”?

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4 Sure-Fire Ways to Get a Reporter’s Attention

March 17th, 2016 by

As a former reporter, I received my share of misguided story pitches, voice mails asking if I received the press release and invitations to parties and lunches followed by product pitches. I’ve also been on the receiving end of outstanding communications tactics, story ideas loaded with article fodder, introductions to top sources, and helpful intel… Continued

Yahoo’s Marissa Mayer Answers to ‘Me, Me, Me’

January 8th, 2014 by

A packed theater at CES welcomed the hour-long advertisement for Yahoo that CEO Marissa Mayer brought to the stage because, well, it was interesting and entertaining. It was about the most important people: us.