Stories by Diana Pisciotta, Denterlein

United Airlines

Three Tips to Bolster Crisis Apologies on Social

December 26th, 2017 by

Knowing how to handle a crisis arguably is the most important skill in a PR pro’s toolkit. When it’s a social media crisis, the need to act quickly often can be paramount, requiring PR pros to have items ready to deploy almost immediately. Here are a few tips that will bolster your efforts at apologizing for a crisis on social media.