When executives say they want to increase the company’s visibility, you as a communications professional need to dig a little deeper and find out what specifically it is they are looking to achieve. Then, you… Continued
Stories by Dave Groobert
Road Trip: Making the Most of Trade Shows and Industry Events
June 23rd, 2009 by Dave GroobertIndustry trade shows and conferences are an excellent way to increase your organization’s visibility, and to network with important customers. But with the rising cost of travel and diminishing marketing budgets thanks to the current… Continued