Stories by DANIEL BINGHAM

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Brand Survival in the Age of Asymmetric Comms

November 16th, 2009 by

Until now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice.… Continued

Brand Survival in the Age of Asymmetric Comms

November 2nd, 2009 by

Until now, many companies have ignored social media without suffering obvious consequences, especially in industries that, in the past, have not included a high proportion of social media users. Social media participation was a choice.