Stories by DAVID HAGENBUCH

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To Avoid Gaffes, Monitor Culture Constantly

August 8th, 2017 by

With social media’s ability to give everyone a chance to comment, brands must be particularly vigilant to monitor the cultural landscape. Here’s an example of a brand that thought its ad for athletic footwear was in good taste. It was, except several tragic news events made it far less so. Tips on how your brand can avoid a similar issue.