Author Archives: Dave Armon

10 Tips for Using the PESO Model to Score Earned Media Coverage

Competing with the ratings-first and click-bait mentality of on-air and online news outlets can be a lesson in futility for PR pros tasked with telling their organizations’ stories. | MORE »

Posted in Free Content, freed up premium content, Media Relations, Subscription Content | Comments Off

Tip Sheet: Make the Changing Media Paradigm Work for You

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats. | MORE »

Posted in Digital PR, Featured, Free Content, How To, Media Relations | Comments Off

Tip Sheet: Make the Changing Media Paradigm Work for You

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats. | MORE »

Posted in Digital PR, Featured, How To, Media Relations, Subscription Content | Comments Off