Author Archives: Caysey Welton

avatar

About Caysey Welton

Caysey Welton is Associate Editor at PR News and Folio: Magazine. He spent more than a decade as a chef and restaurant professional before switching tracks to pursue his passion for media and communications. Caysey has a deep interest in converging media landscapes and ecosystem disruptors, public relations and crisis communications. He holds a BS in Media, Culture and Communications from New York University.

2013 Digital PR Awards: Social Networking Campaign

The Western city of Chengdu is not high on the list of must-see destinations in China. To change that, Ogilvy & Mather took to Facebook and leveraged the iconic and lovable giant panda.  | MORE »

Posted in Digital PR, Digital PR, Free Content, Social Media | Comments Off

2013 Digital PR Awards: Twitter Communications

After a Reddit user posted an image pointing out that U.S. Navy captains have four stripes on their uniforms, while Cap’n Crunch only has three and thus is not a real captain, the Huge team crafted a clever and customized response using the relaunched the @RealCapnCrunch Twitter account that elevated the Cap’n into national conversations.  | MORE »

Posted in Digital PR, Digital PR, Free Content, Social Media | Comments Off

2013 Digital PR Awards: Redesign-Relaunch of Site

The Coca-Cola Company took a quantum leap forward in its digital corporate communications with the launch of Coca-Cola Journey, the company’s most ambitious digital project since the launch of its first website in 1995. Coca-Cola Journey was more than a site launch; it was also a new beginning for Coca-Cola’s content strategy. | MORE »

Posted in Digital PR, Digital PR, Free Content, Social Media | Comments Off

2013 Digital PR Awards: SEO

To cultivate Web traffic on its site SunshineSweetCorn.com, the Florida Sweet Corn Exchange employed an organic approach to SEO. | MORE »

Posted in Digital PR, Digital PR, Free Content, Media Relations | Comments Off

Major Food Brands are Spending Millions to Avoid Transparency

A consortium of several major food and chemical companies have spent more than $22 million to combat legislative action aimed at forcing companies to label genetically modified food (GMOs). | MORE »

Posted in Crisis Management, Free Content, Research, Water Cooler | 2 Comments

Break Out the Crystal Ball: 20 Marketing Trends for 2014 (Infographic)

Hard to believe, but 2014 is just around the corner. Planning is underway, budgets are being set and it seems that marketers will be pivoting their focus next year to meet the demands of the digital consumer. | MORE »

Posted in Digital PR, Free Content, Measurement, Research, Water Cooler | 7 Comments

Virgin America Spins Drab Safety Information into Dynamic Brand Content

Virgin American has given passengers (and Internet users) a reason to actually pay attention to the FAA-mandated pre-flight safety instructions. The brand recently rolled out a five-minute safety video that puts a whole new spin on safety. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off

Want to Write Like a Journalist? Start Here

As a PR pro, writing is arguably your most important tool. But keeping that tool sharp is a never-ending commitment. | MORE »

Posted in Digital PR, Free Content, Water Cooler | 1 Comment

Write Right for Mobile: 3 Takeaways

Mobile is a tough nut to crack, whether you are an analyst, marketer or PR pro. Nevertheless, it is a direct portal to your audience and your content is just a tap or swipe away. | MORE »

Posted in Digital PR, Free Content, Water Cooler | Comments Off

The Success of a CSR Program Rests on Your Employees

Most communicators understand why CSR campaigns and corporate giving are important. Furthermore, most are also championing the programs from beginning to end. | MORE »

Posted in Corporate Responsibility, Free Content, Internal Communication, Water Cooler | Comments Off