The Western city of Chengdu is not high on the list of must-see destinations in China. To change that, Ogilvy & Mather took to Facebook and leveraged the iconic and lovable giant panda.
Stories by Caysey Welton
After a Reddit user posted an image pointing out that U.S. Navy captains have four stripes on their uniforms, while Cap’n Crunch only has three and thus is not a real captain, the Huge team crafted a clever and customized response using the relaunched the @RealCapnCrunch Twitter account that elevated the Cap’n into national conversations.
The Coca-Cola Company took a quantum leap forward in its digital corporate communications with the launch of Coca-Cola Journey, the company’s most ambitious digital project since the launch of its first website in 1995. Coca-Cola Journey was more than a site launch; it was also a new beginning for Coca-Cola’s content strategy.
A consortium of several major food and chemical companies have spent more than $22 million to combat legislative action aimed at forcing companies to label genetically modified food (GMOs).
Hard to believe, but 2014 is just around the corner. Planning is underway, budgets are being set and it seems that marketers will be pivoting their focus next year to meet the demands of the digital consumer.
Virgin American has given passengers (and Internet users) a reason to actually pay attention to the FAA-mandated pre-flight safety instructions. The brand recently rolled out a five-minute safety video that puts a whole new spin on safety.
Most communicators understand why CSR campaigns and corporate giving are important. Furthermore, most are also championing the programs from beginning to end.