Stories by Caysey Welton

2013 Digital PR Awards: Social Networking Campaign

November 5th, 2013 by

The Western city of Chengdu is not high on the list of must-see destinations in China. To change that, Ogilvy & Mather took to Facebook and leveraged the iconic and lovable giant panda.

2013 Digital PR Awards: Twitter Communications

November 5th, 2013 by

After a Reddit user posted an image pointing out that U.S. Navy captains have four stripes on their uniforms, while Cap’n Crunch only has three and thus is not a real captain, the Huge team crafted a clever and customized response using the relaunched the @RealCapnCrunch Twitter account that elevated the Cap’n into national conversations.

2013 Digital PR Awards: Redesign-Relaunch of Site

November 5th, 2013 by

The Coca-Cola Company took a quantum leap forward in its digital corporate communications with the launch of Coca-Cola Journey, the company’s most ambitious digital project since the launch of its first website in 1995. Coca-Cola Journey was more than a site launch; it was also a new beginning for Coca-Cola’s content strategy.

2013 Digital PR Awards: SEO

November 5th, 2013 by

To cultivate Web traffic on its site, the Florida Sweet Corn Exchange employed an organic approach to SEO.

Major Food Brands are Spending Millions to Avoid Transparency

November 4th, 2013 by

A consortium of several major food and chemical companies have spent more than $22 million to combat legislative action aimed at forcing companies to label genetically modified food (GMOs).

Break Out the Crystal Ball: 20 Marketing Trends for 2014 (Infographic)

November 1st, 2013 by

Hard to believe, but 2014 is just around the corner. Planning is underway, budgets are being set and it seems that marketers will be pivoting their focus next year to meet the demands of the digital consumer.

Virgin America Spins Drab Safety Information into Dynamic Brand Content

October 31st, 2013 by

Virgin American has given passengers (and Internet users) a reason to actually pay attention to the FAA-mandated pre-flight safety instructions. The brand recently rolled out a five-minute safety video that puts a whole new spin on safety.

Want to Write Like a Journalist? Start Here

October 25th, 2013 by

As a PR pro, writing is arguably your most important tool. But keeping that tool sharp is a never-ending commitment.

Write Right for Mobile: 3 Takeaways

October 24th, 2013 by

Mobile is a tough nut to crack, whether you are an analyst, marketer or PR pro. Nevertheless, it is a direct portal to your audience and your content is just a tap or swipe away.

The Success of a CSR Program Rests on Your Employees

October 21st, 2013 by

Most communicators understand why CSR campaigns and corporate giving are important. Furthermore, most are also championing the programs from beginning to end.