Stories by Caysey Welton

How to Keep Your Press Releases Out of the Spam Folder

December 9th, 2013 by

What happens if spam filters catch your press release? The answer is simple: nothing.

Quality Content Will Soon Be Elevated on Facebook’s News Feed

December 3rd, 2013 by

Facebook is making some changes to its News Feed algorithms that aim to delivery “high-quality” content to users based on consumption behaviors.

3 Quick Tips to Better Press Releases

November 26th, 2013 by

As a communications professional you have one primary goal—communicating your message.

How to Respond if You Find Your Brand on Consumer Reports’ ‘Naughty List’ this Season

November 25th, 2013 by

Consumer Reports released its annual corporate Naughty & Nice List this week, which highlights who the best and worst holiday retail and service providers.

It’s Called ‘Social’ Media for a Reason

November 21st, 2013 by

Social media, in many ways, has expedited the relationship building process. Still, there are no sure things when it comes to getting your message out there.

3 PR Tips to Improve Returns on Instagram

November 20th, 2013 by

On Wednesday, Instagram rolled out a Windows Phone app, meaning that it is available on the top three mobile OS platforms.

A Message to Ford Motor Co.: Some Things Are Better Left Unsaid

November 14th, 2013 by

By commenting on the mayor, the company is essentially fostering a connection between itself and the scandal.

What’s Your CEO’s Media Relations Persona?

November 12th, 2013 by

Chip Wilson, founder of yoga apparel and accessories company, Lululemon found himself in an unfortunate situation after being ill prepared for a Bloomberg TV interview. In case you missed it, the company had to recall its yoga pants after it became quite obvious that its signature product was severely flawed.

When Did You Realize You Wanted to Work in PR?

November 8th, 2013 by

When it comes to career, we all want to be “living the dream.” But to do that you first have to realize what it is you want to. PR News asked readers to fill in the blank and answer this question: “I knew I wanted to work in PR when_____.”

5 Tips to Maximize Twitter Engagement

November 7th, 2013 by

Twitter debuted on the New York Stock Exchange today, and so far is performing exceptionally well. Now that the company is public, there will likely be several innovative tools developed with brands in mind.