Author Archives: Caysey Welton

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About Caysey Welton

Caysey Welton is Associate Editor at PR News and Folio: Magazine. He spent more than a decade as a chef and restaurant professional before switching tracks to pursue his passion for media and communications. Caysey has a deep interest in converging media landscapes and ecosystem disruptors, public relations and crisis communications. He holds a BS in Media, Culture and Communications from New York University.

How to Keep Your Press Releases Out of the Spam Folder

What happens if spam filters catch your press release? The answer is simple: nothing. | MORE »

Posted in Digital PR, Free Content, Media Relations, Water Cooler | Comments Off

Quality Content Will Soon Be Elevated on Facebook’s News Feed

Facebook is making some changes to its News Feed algorithms that aim to delivery “high-quality” content to users based on consumption behaviors. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 2 Comments

3 Quick Tips to Better Press Releases

As a communications professional you have one primary goal—communicating your message. | MORE »

Posted in Digital PR, Free Content, Media Relations, Social Media, Water Cooler | 1 Comment

How to Respond if You Find Your Brand on Consumer Reports’ ‘Naughty List’ this Season

Consumer Reports released its annual corporate Naughty & Nice List this week, which highlights who the best and worst holiday retail and service providers.  | MORE »

Posted in Crisis Management, Free Content, Media Relations, Water Cooler | 1 Comment

It’s Called ‘Social’ Media for a Reason

Social media, in many ways, has expedited the relationship building process. Still, there are no sure things when it comes to getting your message out there.  | MORE »

Posted in Digital PR, Free Content, Media Relations, Social Media, Water Cooler | 1 Comment

3 PR Tips to Improve Returns on Instagram

On Wednesday, Instagram rolled out a Windows Phone app, meaning that it is available on the top three mobile OS platforms. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 1 Comment

A Message to Ford Motor Co.: Some Things Are Better Left Unsaid

By commenting on the mayor, the company is essentially fostering a connection between itself and the scandal. | MORE »

Posted in Crisis Management, Free Content, Media Relations, Media Training, Water Cooler | 1 Comment

What’s Your CEO’s Media Relations Persona?

Chip Wilson, founder of yoga apparel and accessories company, Lululemon found himself in an unfortunate situation after being ill prepared for a Bloomberg TV interview. In case you missed it, the company had to recall its yoga pants after it became quite obvious that its signature product was severely flawed. | MORE »

Posted in Crisis Management, Digital PR, Free Content, Media Relations, Media Training, Water Cooler | Comments Off

When Did You Realize You Wanted to Work in PR?

When it comes to career, we all want to be “living the dream.” But to do that you first have to realize what it is you want to. PR News asked readers to fill in the blank and answer this question: “I knew I wanted to work in PR when_____.” | MORE »

Posted in Free Content, Research, Social Media, Water Cooler | 1 Comment

5 Tips to Maximize Twitter Engagement

Twitter debuted on the New York Stock Exchange today, and so far is performing exceptionally well. Now that the company is public, there will likely be several innovative tools developed with brands in mind. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 2 Comments