Author Archives: Caysey Welton

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About Caysey Welton

Caysey Welton is Associate Editor at PR News and Folio: Magazine. He spent more than a decade as a chef and restaurant professional before switching tracks to pursue his passion for media and communications. Caysey has a deep interest in converging media landscapes and ecosystem disruptors, public relations and crisis communications. He holds a BS in Media, Culture and Communications from New York University.

Target Gives Shoppers a New Meaning for ‘Black Friday’

Bad news for Target shoppers this week as it was revealed that hackers might have compromised around 40 million credit and debit card accounts. | MORE »

Posted in Crisis Management, Digital PR, Free Content, Water Cooler | Comments Off

Facebook’s New Video Ads Could Be a Tightrope Walk for Communicators

As Facebook continues to experiment with video distribution, here are some actionable tips you can put to use right now on YouTube. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 1 Comment

What You Need to Know About Instagram’s New Messaging Feature

Facebook’s Instagram, announced its newest messaging feature that will allow users to directly message 15 friends simultaneously. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 1 Comment

2013 PR People to Watch: Emily Schildt

Emily Schildt, Director of Digital Engagement, Chobani Emily Schildt has driven Chobani’s transformation from a niche specialty food to a yogurt aisle leader in just three years—all without a national television-advertising budget. Schildt has expanded … | MORE »

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2013 PR People to Watch: Joy Phillips

Joy Phillips, Publicist, Starz Joy Phillips is an integral part of the Starz publicity team. Her quick wit, forward thinking and upbeat attitude are just some of the qualities that contribute to her success in … | MORE »

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2013 PR People to Watch: Meghan O’Kelly

Meghan O’Kelly Corporate Relations Division Manager, Midwest Region,  Allstate Insurance Company Meghan O’Kelly plays a critical role in driving Allstate’s positive reputation in Illinois, Minnesota and Wisconsin. She leads external communications, including driving proactive, reactive … | MORE »

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2013 PR People to Watch: Javier Moreno

Javier Moreno, Manager, Corporate Communications, Toyota Motor North America Javier Moreno is an important contributor to Toyota’s U.S. public relations team, with a track record of excellence that has led to him becoming the youngest … | MORE »

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2013 PR People to Watch: Cynthia Saw

Cynthia Saw, Public Relations Manager, Check Point Software Technologies Cynthia Saw leads enterprise PR in the Americas, worldwide consumer PR and analyst relations for Check Point. Saw is committed to showcasing Check Point’s leadership in … | MORE »

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2013 PR People to Watch: Erin Ramsauer

Erin Ramsauer, Public Relations and Communications Coordinator, Newport Beach & Company Erin Ramsauer’s colleagues at Newport Beach & Company describe the PR and communications coordinator as “a one-woman wrecking PR department.” She was tasked with … | MORE »

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2013 PR People to Watch: Mallory Perkins

Mallory Perkins, Social Media Analyst, The Coca-Cola Company In just five years, Mallory Perkins has pursued her passion for digital communications and is currently part of the digital communications and public affairs team at The … | MORE »

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