Author Archives: Caroline Sherman

How To Maximize PR Efforts to Be Best in Show

With hundreds of exhibitors vying for attention, its tough to break through the noise at a trade show. These five tips will help. | MORE »

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How To Maximize PR Efforts to Be Best in Show

With hundreds of exhibitors vying for attention, its tough to break through the noise at a trade show. These five tips will help. | MORE »

Posted in Media Relations, Subscription Content | Comments Off

Employee Personality Rainbow: The Color Combo for Employee—and PR—Success

Dividing your staff into personality types can give you a clearer look into your current staff’s abilities and an improved employee recruitment process. | MORE »

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Employee Personality Rainbow: The Color Combo for Employee—and PR—Success

Dividing your staff into personality types can give you a clearer look into your current staff’s abilities and an improved employee recruitment process. | MORE »

Posted in Subscription Content | Comments Off

How to Make a Slippery Media Pitch Stick

Alpaytac VP Caroline Sherman proposes five questions to consider when your pitches aren’t producing the placements you had hoped for. | MORE »

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