Author Archives: Chris Seymour

2014 Platinum PR Awards: Cause-Related Marketing

Winner: Chipotle and Edelman – “The Scarecrow” Chipotle and Edelman sought to engage consumers by creating an interactive mobile game to encourage curiosity about how food is raised. Accompanied by a short-film of the same … | MORE »

Posted in Awards, Free Content, Platinum | Leave a comment

2014 Platinum PR Awards: Green PR

Winner: MSLGROUP – Recycle RenCen: How GM Eliminated an Entire Zip Code’s Daily Waste GM has 111 sites globally that are landfill-free, and while each facility has had its own unique waste streams and challenges … | MORE »

Posted in Awards, Free Content, Platinum | Leave a comment

2014 Platinum PR Awards: Crisis Management

Winner: Kristen Daly – Boston Marathon Bombing As a result of the work of Kristen Daly and her colleagues at The Goodwin Group, Carlos Arredondo has been referred to as the “Comforter in Chief” of … | MORE »

Posted in Awards, Free Content, Platinum | Leave a comment

2014 Platinum PR Awards: Community Relations

Co-Winner: MSLGROUP – Wine to Water: Miracle Machine It was an elaborate hoax for a very real cause. The Miracle Machine promised to turn water into wine in the comfort of one’s home in just … | MORE »

Posted in Awards, Free Content, Platinum | Leave a comment

Social Media Icon Awards: YouTube | Marketing Campaign

Winner: Hilton Worldwide – DoubleTree by Hilton DTour To create a better way to plan and share trips, Hilton worked with Google to build DTour, the first-ever YouTube channel integrating all major social media networks … | MORE »

Posted in Awards, Digital PR, Social Media, Social Media Icon Awards | Comments Off

Social Media Icon Awards: Twitter | Social Good Campaign

Winner: United Nations Foundation – #GivingTuesday – a global movement to celebrate giving back The objective of the United Nations Foundation’s #GivingTuesday movement was to boost the idea of giving – of time, energy and … | MORE »

Posted in Awards, Digital PR, Social Media, Social Media Icon Awards | Comments Off

Social Media Icon Awards: YouTube | PR Campaign

Winner: Weber Shandwick with Milk Processor Education Program – Chocolate Milk: From the Gridiron to IRONMAN After decades of a slow but steady decline in milk consumption, an emerging body of published research identified a … | MORE »

Posted in Awards, Digital PR, Social Media, Social Media Icon Awards | Comments Off

Social Media Icon Awards: Twitter | Marketing Campaign

Winner: MXM Social – Eucerin’s #NoFryFriday Campaign As the leading dermatologist-preferred skin care brand, Eucerin’s mission is to deliver expert knowledge to consumers’ fingertips whenever possible. Therefore, MXM Social saw an opportunity to infuse Eucerin’s … | MORE »

Posted in Awards, Digital PR, Social Media, Social Media Icon Awards | Comments Off

Social Media Icon Awards: Twitter | Promoted Tweet Campaign

Winner: Ultimate Fighting Championship – UFC 167: St. Pierre vs Hendricks The objectives of this campaign were to build buzz and awareness for the UFC 167: St. Pierre vs. Hendricks Pay-Per-View event. Johny Hendricks had … | MORE »

Posted in Awards, Digital PR, Social Media, Social Media Icon Awards | Comments Off

Social Media Icon Awards: Twitter | PR Campaign

Winner: Marina Maher Communications – Head & Shoulders Season of the #Whiff With the “Season of the #Whiff” campaign, Marina Maher Communications intrinsically linked Head & Shoulders to baseball, further solidifying the brand’s partnership with … | MORE »

Posted in Awards, Digital PR, Social Media, Social Media Icon Awards | Comments Off