Stories by Dr. Christie Kleinmann

University of Missouri Turmoil

6 Lessons From a Social Media Crisis: A Small Group Can Wield Great Power

June 6th, 2016 by

In seven weeks, a small group of university students ignited sweeping change across the campus of King University in Tennessee. In just 1,176 hours, the grassroots social media campaign united a formerly fragmented collection of students, faculty, staff and alumni. In 49 days, King’s president resigned under immense pressure on social media.