Those beloved fictional characters behind popular brands have considerable PR advantages—including 24/7 availability.
Stories by Christine de la Huerta
Tip Sheet: Have a ‘Spokescreature’ Give Voice to Your Brand
December 12th, 2011 by Christine de la HuertaTip Sheet: Have a ‘Spokescreature’ Give Voice to Your Brand
December 12th, 2011 by Christine de la HuertaThose beloved fictional characters behind popular brands have considerable PR advantages—including 24/7 availability.