Author Archives: Courtney Barnes

Now & Then: A Retrospective on 3 Years in PR

For any other era or generation, a timeframe of three years would be a mere blip in the overall timeline of anything—a career, a trend, a lifetime, etc. But for me, that three-year timeframe marks … | MORE »

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Life, or Something Like It: Leveraging Advances in Social Aggregation

In June 2009, social media connoisseur (and Edelman VP of Digital Insights) Steve Rubel made an announcement via his blog, micropersuasion: He would be abandoning the highly trafficked platform in favor of The Steve Rubel … | MORE »

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Where Are the Best Places to Work in PR?

“Best Companies to Work for” lists have served as a barometer of success for decades, but how does your organization rank in the context of public relations? If you work at a PR agency, or … | MORE »

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Twitter Resources

Twitter is a must-have in communications plans these days, but many executives still admit to experiencing uncertainty as to how best use it. The first step after creating an account is to find the best … | MORE »

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Lessons Learned From Obama’s Social Media Program

Whether or not you voted for him, it’s hard to refute the fact that Barack Obama led a revolutionary campaign by leveraging social media to engage voters in a grassroots approach. In office, he is … | MORE »

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Managing Challenges Associated with Digital Integration

Digital integration is a necessary approach to all business communications, but the best place to begin incorporating Web strategies is inside the organization. But just because it’s the right (and only) thing to do to … | MORE »

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Cross-Pollination: PR Pro Gets Top Nod from 2008 CableFAXIES Awards  

In 2005 Rainbow Media Holdings chief Josh Sapan reorganized his company’s communications structure and named Ellen Kroner to run it as SVP.  She’s done that so well, she’s been named the CableFAXIES PR Executive of … | MORE »

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