Stories by Charles Barber

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Public Speaking: Take Your Audience on a Short Journey

August 8th, 2016 by

The key to keeping an audience in its seats can be divided into three areas: what you say, what you show and how you present.

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How Your Brand Can Overcome Cause Fatigue With a Campaign That Matters

July 11th, 2016 by

What more could any brand ask for than to achieve a high level of trust, while also effecting real, tangible change? Cause marketing may seem like a no-brainer, but it requires a lot of brain, as things can go very wrong if a campaign is ill-conceived or badly executed. Here is a time-tested approach for achieving maximum impact from a campaign with minimum blowback.

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3 Best Practices for Crisis Management During a Cyberattack

April 20th, 2016 by

Companies around the world now face new and complex crises—things like cyberattacks, phishing and hacking—that can pose enormous threats to safety, reputation and profitability. Damage to a brand is pretty much guaranteed to happen when a company is not prepared with robust business continuity and crisis communications plans. There are now more than 80 to 90 million cybersecurity events each year, costing the global economy $575 billion in 2014. It is predicted that the number of cyberattacks will only grow from here, and with it the concern felt by the general public.

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5 Ways PR Must Evolve Alongside the Publishing Industry

March 21st, 2016 by

As publishing continues its evolution and old media giants compete with countless back-room bloggers and brands for attention, getting content disseminated far and wide—and to very specific target audiences—is an increasingly sophisticated task.