Stories by Casey Delperdang, MMI Agency


6 Ways to Turn a Rogue Spokesperson Into Your Greatest Media Asset

January 23rd, 2017 by

For many PR pros, media interviews can be the most and the least rewarding aspect of their job. Ultimately your message is in the hands of the journalist, and perhaps his/her editor. OK, but you control your spokesperson or the executive being interviewed, right? Not so fast….