Stories by Carmen Shirkey Collins

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How Trust Helped Cisco Turn Employees Into Its Best Recruiters

July 24th, 2017 by

Whom do you trust? Cisco’s Carmen Collins argues that brands ignore that their employees can be the most genuine and trusted voices. She discusses how Cisco has employed staffers on social media channels to help recruit potential employees.

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Get Snapping: A Step-by-Step Method for Measuring Your Snapchat Effort

June 26th, 2017 by

Communicators and marketers know the elephant in the room with Snapchat is that you can’t measure it. Wrong, argues Carmen Collins of Cisco, who not only has launched an extensive Snapchat effort at the company but also measures it. In this article she provides step-by-step directions so you, too, can measure Snapchat.

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How Cisco Harnesses Employee Voices to Tell Its Snapchat Story

February 13th, 2017 by

How Cisco found social media ambassadors among its employees and empowered them to tell its story on Snapchat. The author argues that allowing employees to be authentic will pay large dividends.