Stories by Bonnie Moss

PR crises seem inevitable and the damage they can do to reputation, trust and shareholder value is well known. Yet PR crises often catch companies and organizations unprepared. Here’s a step-by-step guide to help you begin crafting your PR crisis plan.

As you know, it’s less costly to keep an existing customer than to find a new one. Still the urge to aim marketing solely at new customers is real. Here are 10 tips to help you create brand affinity with existing customers, who can be a continuous revenue stream for your brand.