Author Archives: Beth Monaghan

How PR Can Feed the Data Journalism Pipeline

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage. | MORE »

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How PR Can Feed the Data Journalism Pipeline

InkHouse Media + Marketing principal and co-founder Beth Monaghan provides tips on how to use proprietary and unique market data to gain media coverage. | MORE »

Posted in Digital PR, Featured, Media Relations, PR Insiders, Research | Comments Off

Not Always Room at the Table for PR Pros During Media Calls 

Inkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews. | MORE »

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Not Always Room at the Table for PR Pros During Media Calls 

Inkhouse Media + Marketing co-founder Beth Monaghan looks at when PR pros should—and shouldn’t—sit in on media interviews. | MORE »

Posted in Featured, Media Relations, PR Insiders | Comments Off

Bias and Conflicts of Interest: It’s All About Trust

Inkhouse Media + Marketing co-founder Beth Monaghan discusses the importance of understanding the conflicts and biases of media outlets. | MORE »

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Bias and Conflicts of Interest: It’s All About Trust

Inkhouse Media + Marketing co-founder Beth Monaghan discusses the importance of understanding the conflicts and biases of media outlets. | MORE »

Posted in Featured, Free Content, PR Insiders | Comments Off

Not Always a Numbers Game: Creating a Quality Following on Twitter

Inkhouse Media’s Beth Monaghan provides 10 tips for participating in effective, quality conversations and growing an audience on Twitter. | MORE »

Posted in Digital PR, Featured, Free Content, PR Insiders | Comments Off

Not Always a Numbers Game: Creating a Quality Following on Twitter

Inkhouse Media’s Beth Monaghan provides 10 tips for participating in effective, quality conversations and growing an audience on Twitter. | MORE »

Posted in Digital PR, Featured, PR Insiders | Comments Off

Keep Creativity Flowing: Making Space for Slow, Big Ideas

Beth Monaghan of InkHouse Media + Marketing provides tips for PR pros to maintain their creativity amid their ever-expanding day-to-day requirements. | MORE »

Posted in Digital PR, Featured, Free Content, PR Insiders | 2 Comments

Words as Weapons: Weighing Controversy’s Place in PR

For PR pros, leveraging controversy can be a dangerous game. Communicators need to be able to balance the need for visibility with interesting yet responsible PR tactics. | MORE »

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