Author Archives: Bill Miltenberg

Content’s the Cure in Times of Crisis for Adventure Travel Company

Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy. | MORE »

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7 Tips for Pitching Hyperlocal Media

Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content. | MORE »

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Vague Terms of Service Puts Instagram on Defensive

After Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears. | MORE »

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5 Timeless Pitching Tips for PR Pros  

Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick. | MORE »

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Public Questions CSR Motives of Top Companies

Many of the world’s top 100 most reputable companies have little to show for the millions of dollars spent on CSR initiatives. | MORE »

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Case Study: Playing Long Ball with the Media—Plus Tebow-Mania— Fuels Launch of Jockey’s staycool Underwear Collection

Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection. | MORE »

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5 Ways to Put Senior Execs at Ease During Media Training 

Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training. | MORE »

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As Mobile and Tablet Usage Soars, Video Opportunities Abound

New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets. | MORE »

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Content and Mobile to Lead B2B PR Strategy, says Chad Melton of Ingersoll Rand

In the following Q+A, digital media manager Chad Melton discusses B2B manufacturer Ingersoll Rand’s content creation strategy. | MORE »

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Twitter Releases Its Own Filters, Instagram Updates Features

The photo fight continues, as Facebook-owned Instagram and Twitter jockey for image superiority. | MORE »

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