Author Archives: Bill Miltenberg
Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy.
Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.
After Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears.
Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.
Many of the world’s top 100 most reputable companies have little to show for the millions of dollars spent on CSR initiatives.
Case Study: Playing Long Ball with the Media—Plus Tebow-Mania— Fuels Launch of Jockey’s staycool Underwear Collection
Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection.
Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.
New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.
In the following Q+A, digital media manager Chad Melton discusses B2B manufacturer Ingersoll Rand’s content creation strategy.
The photo fight continues, as Facebook-owned Instagram and Twitter jockey for image superiority.