Stories by Bill Miltenberg

Content’s the Cure in Times of Crisis for Adventure Travel Company

December 21st, 2012 by

Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy.

7 Tips for Pitching Hyperlocal Media

December 20th, 2012 by

Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.

Vague Terms of Service Puts Instagram on Defensive

December 19th, 2012 by

After Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears.

5 Timeless Pitching Tips for PR Pros  

December 18th, 2012 by

Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.

Public Questions CSR Motives of Top Companies

December 18th, 2012 by

Many of the world’s top 100 most reputable companies have little to show for the millions of dollars spent on CSR initiatives.

Case Study: Playing Long Ball with the Media—Plus Tebow-Mania— Fuels Launch of Jockey’s staycool Underwear Collection

December 17th, 2012 by

Jockey and Cone used a four-phased approach to drive national media coverage and consumer buzz for its cool collection.

5 Ways to Put Senior Execs at Ease During Media Training 

December 17th, 2012 by

Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.

As Mobile and Tablet Usage Soars, Video Opportunities Abound

December 13th, 2012 by

New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.

Content and Mobile to Lead B2B PR Strategy, says Chad Melton of Ingersoll Rand

December 12th, 2012 by

In the following Q+A, digital media manager Chad Melton discusses B2B manufacturer Ingersoll Rand’s content creation strategy.

Twitter Releases Its Own Filters, Instagram Updates Features

December 11th, 2012 by

The photo fight continues, as Facebook-owned Instagram and Twitter jockey for image superiority.