Stories by Bill Miltenberg

Many of the world’s top 100 most reputable companies have little to show for the millions of dollars spent on CSR initiatives.

Don’t pitch stories about bird feeding and hypnosis to a business reporter, says journalist Mark Hamrick.

Karen Friedman and Dale Weiss cover five ways to make even the most nervous executive receptive to media training.

New Pew research shows that readers are consuming their news—and news videos—on a daily basis more and more through smartphones and tablets.

In the following Q+A, digital media manager Chad Melton discusses B2B manufacturer Ingersoll Rand’s content creation strategy.

The photo fight continues, as Facebook-owned Instagram and Twitter jockey for image superiority.

Pitchingnotes.com encourages PR pros to share their notes on media they’ve worked with; and media to tell its members how they would like to be pitched.

The best way to serve journalists and media is to put yourself in their shoes and think whether a story fits their audience, and what other content elements will make it pop.

Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.

At PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices.