Is someone jumping your social media brand claim? Do what Ski The East did, and get your claim back.
When the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts.
The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.
Version 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them.
If you can answer the following four questions about whether Instagram is a good fit for your brand, then these five different PR pros can help you with your photo efforts.
Jockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship.
Intrepid Travel’s global PR manager Eliza Anderson shares her company’s content strategy.
Connect your brand with local communities by arming hyperlocal media editors with ready-to-publish content.
After Instagram’s users reacted negatively to the app’s new terms of service, co-founder Kevin Systrom attempted to clear up confusion and quell fears.
Many of the world’s top 100 most reputable companies have little to show for the millions of dollars spent on CSR initiatives.