Stories by Bill Miltenberg

Editor’s Pick: Video of the Week (1/10)

January 14th, 2013 by

For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them. Check out this "60 Minutes" story on how to design breakthrough… Continued

Respect the Locals, Eh: PR Agency Angers Residents of Canada’s Ninth Largest City With New Campaign

January 14th, 2013 by

In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.

[Infographic] Social Media Remains a Corporate Blind Spot for Executives

January 11th, 2013 by

More than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media.

Poll: Armstrong & Oprah

January 10th, 2013 by

From a PR standpoint, is a thorough apology from Lance Armstrong with Oprah enough to sway the public and help rehabilitate his reputation?

How to Handle Social Squatters

January 9th, 2013 by

Is someone jumping your social media brand claim? Do what Ski The East did, and get your claim back.

The Super Bowl: Ultimate Proving Grounds for Integrated Marcomm Campaigns

January 7th, 2013 by

When the Super Bowl kicks off on February 3, it likely won’t be the first time you’ve seen elements of the commercials, as brands now try to preview and extend the ads via PR and marketing efforts.

PR Exec Considered One of the Most Stressful (Yet Rewarding) Jobs

January 4th, 2013 by

The 2013 list of the most stressful jobs is out, and PR came in at No. 5, up from No. 7 in 2012.

The 2012 PR Yearbook [Infographic]

January 3rd, 2013 by

Version 2.0 Communication provides a snapshot of the last 12 months, including the biggest news events and the newsmakers behind them.

From Hotel Gansevoort to GE, 5 Instagram Tips From Range of PR Pros

January 2nd, 2013 by

If you can answer the following four questions about whether Instagram is a good fit for your brand, then these five different PR pros can help you with your photo efforts.

10 Tips for Working With Celebrity Spokespeople

December 24th, 2012 by

Jockey’s Mo Moorman, who works with brand spokesperson Tim Tebow, provides insight on how to best manage the celebrity-media relationship.