Author Archives: Brian Greene

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About Brian Greene

Writer/Editor, PR News

Infographic: When’s the Best Time to for PR Reps to Send Emails?

Getting your timing down can make the difference between a purchase and unsubscribe, a happy customer and a disgruntled one. | MORE »

Posted in Free Content, Research, Social Media, Water Cooler | Leave a comment

4 Tips for Effective Integrated Marketing Messages

Positioning and developing an effective integrated message needs to be more focused the consumer’s needs and less on the features of your product or service. | MORE »

Posted in Free Content, Media Relations, Water Cooler | Leave a comment

Lands’ End Apologizes for Sending Racy GQ Mag to Customers

Thanks to a deal struck between Lands’ End and Condé Nast, loyal Lands’ End customers were treated recently to a free copy of the July issue of GQ—an issue which features model Emily Ratajkowski on the cover wearing only a lei. | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Leave a comment

Walk Across the Graduation Stage and Into Your Communications Dream Job

As the fall semester approaches, college seniors are facing the realization that this is their last year as a college undergraduate. Two more semesters—a short ten months—and these students will be entering the workforce, many … | MORE »

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Ice-Water Dunkings on Facebook Raise Awareness for ALS, But Also a Chilly Backlash

In what’s known as the “Ice Bucket Challenge,” participants get doused with buckets of ice water and then nominate others to receive the icy treatment and keep the cycle going—all in an effort to raise awareness for ALS. | MORE »

Posted in Corporate Responsibility, Free Content, Water Cooler | 1 Comment

Infographic: Latest Social Media Statistics for Facebook, Twitter, Instagram and More

Knowing exactly how much growth is occurring in social media and, more important, what that growth means is an important part of professional communications. | MORE »

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Shareholder Lawsuit Looks to Nail Yelp for Fake Reviews

The Yelp lawsuit points to a major issue for companies that make use of online recommendations and endorsements, as consumers may start to fight back. Before you incur a multi-million dollar class action lawsuit, here are some tips for cleaning up your endorsement policy. | MORE »

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The Guardian’s PR/Climate Change Survey Raises Agency Allegiance Questions

According to the Guardian, major PR firms have agreed that they will not represent clients who deny man-made climate change or take campaigns seeking to block regulations limiting carbon pollution. But it’s not that cut and dry. | MORE »

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Joe Biden Knows How to Use #tbt. Does Your PR Team?

Vice President Biden and top Democrats conceived a simple strategy to get people thinking about health insurance on Thursday, posting pictures of their younger selves on Twitter with the hashtag #tbt. | MORE »

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TD Bank Crafts Viral Success with Personalized ATM

As part of its #TDThanks campaign, TD Bank installed “Automated Thanking Machines,” modified ATMs designed to give unsuspecting customers personalized gifts, in branches across Canada. A video of surprised customers gained close to 3.5 million views in under a week. | MORE »

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