Author Archives: Brian Greene

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About Brian Greene

Writer/Editor, PR News

3 Super Bowl Messaging Strategies for Brands That Didn’t Buy a TV Ad

With so many other avenues—namely, social media—available to reach the football audience, brands have started to look beyond TV commercials to capitalize on the big game. Let’s take a look at three ways brands and organizations are engaging the Super Bowl audience without shelling out millions of dollars to NBC.

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Comcast Is Sorry for Changing Customer’s Name to ‘A**hole Brown’ on Bill

Comcast is no stranger to bad press generated by its customer service team. This week, the company is suffering another PR headache after one of its employees changed a customer’s name to “A**hole Brown” on his bill.

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Snapchat Introduces ‘Discover’ Storytelling Platform for Brands and Media Partners

Snapchat’s “Discover” is a new feature which gives brands and media companies the opportunity to publish content on the app. It’s the biggest change to the platform since its introduction in 2011, and it’s a welcomed one for PR and communications pros.

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Twitter Launches Group Direct Messages and Video Capture & Editing

In a serendipitous moment for Twitter, the microblogging site announced two new features—group direct messages and native video sharing—on Tuesday as Facebook and Instagram fended off reports that hackers had infiltrated their systems after their services were knocked offline for parts of Monday night.

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As ‘Deflategate’ Unfolds, Patriots Enter Full-On Damage Control

The New England Patriots could not make ‘Deflategate,’ the still-developing story about the team using deflated footballs during Sunday’s AFC Championship Game go away. Watching how the Patriots handle full-on damage control mode should provide professional communicators with some key crisis communications lessons.

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Posted in Crisis Management, Free Content, Water Cooler | 1 Comment

Facebook Cracking Down on Fake News and Hoaxes

On Tuesday, Facebook announced an effort to clamp down on “hoaxes” and fake news stories, which are known to spread rapidly through the network’s more than 1 billion users. What does this mean for PR and communications professionals?

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7 Ways You Can Write a State of the Union-Worthy Speech

Tonight, President Obama will deliver his sixth State of the Union address in front of Congress. With millions watching, it’s an unprecedented PR opportunity for the president. Here are seven tips for making sure that when it’s your turn to give an important speech, you’ll have a good script in hand.

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8 Martin Luther King, Jr. Quotes on Communication and Leadership

Rev. Dr. Martin Luther King, Jr. is known as one of history’s best communicators. In his writing, he employed a rich feast or oratorical strategies and stylistic devices, and he displayed a command of grammar and a comprehensive understanding of how to organize a speech for maximum impact. Here are some of his most memorable remarks on communication and leadership.

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5 SEO Tips to Help Your Content Stand Out from the Competition

Crafting great digital content is only half the battle. You also have to make sure that people who may be looking for your content can find it, and the best way to do that is through SEO.

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4 Social Media Highlights from Oregon and Ohio’s College Football National Championship

The College Football Playoff National Championship game set social media off, with hashtags #NationalChampions and #OREvsOSU dominating through the night and into this morning. Celebrities and athletes from all over used social media to express their support for their favorite team. Of course, brands got involved as well.

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