Author Archives: Brian Greene
A good spokesperson will deliver corporate messages correctly. A great spokesperson will earn the public’s trust. During a crisis, which is usually where corporate spokespeople are introduced, being an effective spokesperson is a tremendous advantage.
After Apple CEO Tim Cook introduced two new iPhones and the Apple Watch, he was joined by U2 and announced that the band’s new album had been pushed to over 500 million users via the cloud.
Whether the damage is self-inflicted or the result of a difficult topic resurfacing, professional crisis communicators argue that the success or failure of a crisis response depends on the preparation done before the crisis actually occurred.
Whether an organization is confronting a difficult contract negotiation, planning a large-scale cutback in staff and managerial positions, or revamping its benefits programs, here are critical steps to take in advance to ensure successful message management.
As the NBA tries to move past the embarrassing episode of ex-Clippers owner Donald Sterling, the majority owner of the Atlanta Hawks, Bruce Levenson, announced Sunday that he is selling his stake in the team after the league became aware of racist comments he made via email.
Nobody wants to work with someone who is always too busy for a quick informal chat or who appears to have little interest in helping out with any aspect of the business that doesn’t make his/her job easier.
This week, Malaysia Airlines brought on one of the most baffling bad PR stories in recent memory when it launched the “My Ultimate Bucket List Campaign.”
The Internet lost its collective mind this weekend, when a massive cache of celebrity nude photos was leaked.
Even if you’re not seriously considering looking for a new job, it’s probably a good time to at least add some updates your résumé.