Author Archives: Brian Greene
Publishers relinquishing control of their distribution method may seem unlikely now, but having a reliable high-speed Internet connection in your pocket seemed pretty unlikely just a few years ago, too. For publishers, going to where the people are has never been a bad idea—and they are undoubtedly on Facebook on their mobile devices.
Any PR pro knows that what matters most to the C-suite isn’t the amount of media coverage but the actual value it represents—or ROI. But there is no standard measurement tool or piece of software that magically calculates it.
There is no one-size-fits-all formula for effective email communication with the media. But that’s not to say that there aren’t ways to give yourself a good shot at landing the coverage you’re looking for.
Lockheed Martin’s recent announcement of compact nuclear fusion development invites interested investors and partners to help fund the project and attempts to change the way the company is perceived by the public.
Dropbox says that stolen credentials posted to Pastebin on Monday were not taken from their servers but from an unspecified third-party. After last week’s Snapchat hack, there is reason to worry about the future safety of your information.
Over the past decade, the field of public relations has evolved into a real-time, fast-paced practice. Yet, even within this evolution, the effectiveness of telling an organization’s story has remained a steadfast rock.