Author Archives: Brian Greene

avatar

About Brian Greene

Writer/Editor, PR News

10 Inspiring Quotes from TIME’s 100 Most Influential People

TIME announced its annual list of the 100 Most Influential People on Thursday. The list reads like a Who’s Who of humanity, spanning genders, generations, ethnicities and professions. Let’s take a look at 10 inspirational quotes from those who made the list this year. | MORE »

Posted in Career Advice, Free Content, Water Cooler | Comments Off

What It Takes to Succeed on YouTube [Infographic]

To stand out on YouTube, stop thinking of it as a video repository. Start thinking like the people who make their living from YouTube. This means finding an approach to producing video content on a regular basis, designing video to take advantage of YouTube features and building subscribers. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off

How PR Pros Can Break Down Organizational Silos

Today’s communicators need to practice a kind of integrated leadership that allows for collaboration and connection. In particular, they need to be proactive in forming bonds with marketers in their organizations, instead of engaging in turf warfare. | MORE »

Posted in Free Content, Internal Communication, Water Cooler | Comments Off

Hillary Clinton’s Video Message: It’s About You, Not Me

The messaging strategy laid out by Clinton’s campaign announcement video is one other brands and organizations prone to criticism can take to heart: Take the focus off of you and put it on those you are trying to reach. | MORE »

Posted in Free Content, Media Relations, Water Cooler | 1 Comment

Why the New ‘Quote Tweet’ Will Make Twitter More Conversational

The updated “quote tweet” feature will offer users a way to get around Twitter’s character limit and share their thoughts in a visually appealing way while providing the context of the original tweet they’re replying to. | MORE »

Posted in Free Content, Social Media, Water Cooler | Comments Off

#WordsBracket Tournament Winner: ‘Thought Leader’ Voted Most Overused PR Phrase

In the spirit of the NCAA men’s basketball tournament, PR News hosted its own version of March Madness with its Most Overused PR Words & Phrases Tournament. | MORE »

Posted in Free Content, Water Cooler | 10 Comments

10 Tips for Harnessing the Power of Snapchat

Is Snapchat right for your brand or organization? Do you have the time and expertise needed to devote to the platform? To help you harness the power of Snapchat, let’s take a look at 10 tips from Maureen McCarty, associate director of digital media at the Human Rights Campaign. | MORE »

Posted in Free Content, Social Media, Water Cooler | Comments Off

Facebook’s Riff Could Be Your Brand’s Viral Video Factory

Riff, Facebook’s new collaborative video-making app, could be the solution for brand communicators looking to create a viral sensation.  | MORE »

Posted in Free Content, Social Media, Water Cooler | Comments Off

5 Tips for Writing Remarkable Blog Posts

Whether you’re new to blogging, new to your company or are just refreshing your current strategy, building a dedicated readership and an online library of great content takes time and effort. Of course, the actual writing is where most of the work takes place, and it’s also where people tend to struggle most. | MORE »

Posted in Free Content, Social Media, Water Cooler | Comments Off

4 Things Brands Should Know About #BoycottIndiana

Before you decide how—or if—your brand will communicate regarding Indiana’s Religious Freedom Restoration Act, here are 4 things you should consider. | MORE »

Posted in Corporate Responsibility, Free Content, Media Relations, Water Cooler | 1 Comment