Author Archives: Brian Greene

avatar

About Brian Greene

Writer/Editor, PR News

Facebook Wants to Host Publishers’ Content Directly on Its Mobile App

Publishers relinquishing control of their distribution method may seem unlikely now, but having a reliable high-speed Internet connection in your pocket seemed pretty unlikely just a few years ago, too. For publishers, going to where the people are has never been a bad idea—and they are undoubtedly on Facebook on their mobile devices. | MORE »

Posted in Free Content, Media Relations, Water Cooler | Comments Off

Infographic: Have You Ever Heard of Google Helpouts?

For all its problems, the Internet is an amazing repository of information. One service that builds on the use of the Web as a place to find answers is Google Helpouts, which allows users to share expertise in real-time via live video on mobile devices or computers. | MORE »

Posted in Free Content, Social Media, Water Cooler | Comments Off

Facebook’s Mark Zuckerberg Can Speak Fluent Mandarin

Mark Zuckerberg showcased his Chinese skills on Wednesday to the amazement of a crowd at Beijing’s Tsinghua University, conducting a 30-minute Q&A session entirely in Mandarin. | MORE »

Posted in Free Content, Media Relations, Social Media, Water Cooler | Comments Off

4 Tips for Successfully Measuring Your PR Campaign

Any PR pro knows that what matters most to the C-suite isn’t the amount of media coverage but the actual value it represents—or ROI. But there is no standard measurement tool or piece of software that magically calculates it. | MORE »

Posted in Free Content, Measurement, Water Cooler | 1 Comment

Tumblr Extends TV’s Reach Beyond the Tube

For marketers who work with TV—especially those pining over Tumblr’s millennial-dominated audience—a Tumblr collaboration can deliver a different, lasting way of extending a show beyond it’s standard runtime. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off

5 Tips for Writing Better Emails to the Media

There is no one-size-fits-all formula for effective email communication with the media. But that’s not to say that there aren’t ways to give yourself a good shot at landing the coverage you’re looking for. | MORE »

Posted in Free Content, Media Relations, Water Cooler | 1 Comment

Lockheed Martin’s Nuclear Fusion Project: A Case Study in Changing Corporate Perception

Lockheed Martin’s recent announcement of compact nuclear fusion development invites interested investors and partners to help fund the project and attempts to change the way the company is perceived by the public. | MORE »

Posted in Free Content, Media Relations, Water Cooler | Comments Off

Dropbox Hack Raises Cloud Safety Questions, But Your Stuff Is Safe

Dropbox says that stolen credentials posted to Pastebin on Monday were not taken from their servers but from an unspecified third-party. After last week’s Snapchat hack, there is reason to worry about the future safety of your information. | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Comments Off

10 Storytelling Tips for PR Pros

Over the past decade, the field of public relations has evolved into a real-time, fast-paced practice. Yet, even within this evolution, the effectiveness of telling an organization’s story has remained a steadfast rock. | MORE »

Posted in Digital PR, Free Content, Water Cooler | Comments Off

5 Reasons Why Your SEO Strategy Isn’t Working

For all the planning, however, sometimes SEO strategies don’t work. With so many moving parts, it can be hard to determine exactly where you have gone wrong. So what can you do when you have done your SEO homework but still aren’t seeing the results you want? | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off