Author Archives: Brian Greene
There is no one-size-fits-all formula for effective email communication with the media. But that’s not to say that there aren’t ways to give yourself a good shot at landing the coverage you’re looking for.
Lockheed Martin’s recent announcement of compact nuclear fusion development invites interested investors and partners to help fund the project and attempts to change the way the company is perceived by the public.
Dropbox says that stolen credentials posted to Pastebin on Monday were not taken from their servers but from an unspecified third-party. After last week’s Snapchat hack, there is reason to worry about the future safety of your information.
Over the past decade, the field of public relations has evolved into a real-time, fast-paced practice. Yet, even within this evolution, the effectiveness of telling an organization’s story has remained a steadfast rock.
Hewlett-Packard, one of the world’s most stalwart information technology corporations, announced Monday that it will be splitting into two separate entities in an effort to keep up with changes in the various industries that it operates in.
Knowing how to make your subject line both succinct and magnetic will give your pitch an edge right off the bat and help you cross the that first bridge with the media—getting them to open your message.