Author Archives: Brian Greene

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About Brian Greene

Writer/Editor, PR News

PR Lessons from LinkedIn’s Most Influential Global Brands

The conventional wisdom that B2B brands are boring is slowly eroding. Nowhere is that more evident than on LinkedIn, where people have started to embrace content from companies that don’t typically face consumers. | MORE »

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FAFSA Confirms Own Stereotype with Kristen Wiig ‘Help Me. I’m Poor.’ Tweet

While FAFSA is not actually responsible for giving out loans, reminding those who have used your service that they are poor—the same people who are currently shouldering the largest debt burden in history—is a terrible communications tactic. | MORE »

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Is ‘Attention Time’ the New Key Metric for Measuring PR Success?

Many in the industry are moving toward a model in which time spent engaging with content is the measure of success on the Internet. | MORE »

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4 Tips for Getting the Most Out of Your Content on YouTube

Developing a YouTube campaign can be tricky. Fortunately, there are methods you can employ that can help you increase your views, channel subscriptions and improve your brand image on the online video giant. | MORE »

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Twitter Adds Support for Animated GIFs in Tweets

GIFs were introduced by CompuServe way back in 1987, and as Internet connection speeds have improved over the years the image format has gained widespread popularity as a portable way to share animations on the web. | MORE »

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3 Things That Went Wrong with Delta’s U.S.-Ghana World Cup Tweet

After Delta tweeted congratulating the U.S. men’s national soccer team on their win over Ghana on Monday night, negative feedback starting rolling in almost immediately. | MORE »

Posted in Crisis Management, Free Content, Water Cooler | 5 Comments

Starbucks Smartens Up Its Image with Free Online Education for Employees

As the first major company to offer a program of this size and scale without major stipulations, Starbucks has positioned itself as a progressive advocate of higher education, a fortunate if not intentioned side effect of the new initiative. | MORE »

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Critical Mention, inPowered, Launch.It, Business Wire and Cision Talk Tech

At PR News’ Social Media Summit on June 3, 2014 in New York City, a panel of speakers from Critical Mention, inPowered, Launch.It, Business Wire and Cision discussed the state of social media and how … | MORE »

Posted in Free Content, Social Media, Water Cooler | 1 Comment

Facebook to Improve Targeted Ads by Tracking More of Your Online Movements

On Thursday, Facebook announced that it will expand its data collection and make it more transparent. | MORE »

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DNA Brands’ False Press Release Leads to Resignation of CEO

Professional communicators have debated the evolving role of the press release with increasing frequency over the past few years, but DNA Brands Inc., makers of a line of energy drinks, proved this week that the press release is still a very important tool. | MORE »

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