Author Archives: Brian Greene
St. Baldrick’s PR agency, FleishmanHillard, successfully secured an innovative live segment on NBC’s “TODAY” show, earning millions of impressions and raising significant funds for childhood cancer research.
The best brands and companies find ways to align PR and marketing, but even the most disciplined teams can sometimes find themselves engaged in bitter turf wars. Here are four tips for solving conflicts when they arise between the two functions.
Everyone has a different opinion of what works best to get a good start to the day. Here are 8 morning habits that, when used in the right combination, can lead to more productive days.
For mothers who return to work after having a new baby, the question remains: how do you balance both worlds and give each the love they deserve? It’s not easy, but it’s absolutely doable.
Videos hold people’s attention, appeal to both the heart and head, create brand recall and can be relatively easy on budgets. But finding your inner Spielberg and creating a great video is not as simple as getting your camera out and shouting, “Action!” It takes preparation.
Marketing and PR both play substantive roles in an organization’s success. But what happens when disagreements arise between the two and turf wars take root?
Jay Z’s new music streaming service, Tidal, is less than a month out from its official relaunch, but that hasn’t stopped the critics from pouring on the negativity. In response, the rapper turned entrepreneur took to Twitter on Sunday afternoon to defend the service.