Author Archives: Brian Greene

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About Brian Greene

Writer/Editor, PR News

Apple’s HealthKit Delayed, and Communicators Are Left to Explain the Glitch

Just hours before the iOS 8 rollout began Wednesday night, Apple discovered a bug in HealthKit, forcing the company to pull third-party apps designed to sync with the new service from the App Store. | MORE »

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2014 Platinum PR Awards: Wow! Award

Co-Winner: American Greetings – World’s Toughest Job With Mother’s Day right around the corner, American Greetings needed a fresh way to make its audience not just think about but truly appreciate their mothers. Even though moms … | MORE »

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2014 Platinum PR Awards: Word of Mouth/Viral Campaign

Winner: Chipotle and Edelman – The Scarecrow Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Through their “Food … | MORE »

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2014 Platinum PR Awards: Website Marketing

Winner: Waggener Edstrom Communications – Holidays Made Possible by Microsoft For a company like Microsoft, the November and December months provide the biggest opportunity to build awareness and drive sales. In order to reach those that … | MORE »

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2014 Platinum PR Awards: Video Program

Winner: Citizen Relations – Duracell Quantum When Citizen Relations was tasked with launching Duracell’s new Duracell Quantum battery, they asked a simple yet important question: If we created this powerful battery, isn’t it our responsibility to … | MORE »

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It’s Time for PR to Cross the Chasm

PR’s failure to demonstrate the associations between what we do and business value creation has perpetuated a vacuum of credibility with the C-suite. Today, with the advent of Big Data and business analytics, fewer and fewer CEOs and CFOs are willing to cut our profession any slack. | MORE »

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Pew Study: Millennials Read More Books Than Older Generations

According to Pew, 67% of those ages 16 to 29 read a book at least once a week, considerably more than the 58% of adults ages 30 and older who do so. For PR pros, it’s time to challenge the conventional wisdom regarding millennials. | MORE »

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Join Twitter Chat with PR News Measurement Hall of Famers on Sept. 17

To participate in the Twitter chat, sign in to Twitter on Wednesday, Sept. 17, at 1 p.m. ET and use the hashtag #prmeasure. | MORE »

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What Makes an Effective Crisis Spokesperson?

A good spokesperson will deliver corporate messages correctly. A great spokesperson will earn the public’s trust. During a crisis, which is usually where corporate spokespeople are introduced, being an effective spokesperson is a tremendous advantage. | MORE »

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Apple Forces Free U2 Album Onto Your iPhone and iPad

After Apple CEO Tim Cook introduced two new iPhones and the Apple Watch, he was joined by U2 and announced that the band’s new album had been pushed to over 500 million users via the cloud. | MORE »

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