Author Archives: Brian Greene

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About Brian Greene

Writer/Editor, PR News

Communicating Bad News: How Microsoft’s CEO Announced Massive Layoffs

Delivering bad news to your company—especially news as bad as Microsoft’s impending layoffs—is never easy. How can you best communicate this type of news to your company? | MORE »

Posted in Crisis Management, Free Content, Internal Communication, Water Cooler | Leave a comment

Comcast’s Horrific Example of ‘Customer Service’ Prompts an Apology

Comcast is currently getting a thorough lambasting after a recording of a terrible customer service call was uploaded to SoundCloud. It certainly won’t help negative public perception of the brand. | MORE »

Posted in Crisis Management, Free Content, Water Cooler | 1 Comment

6 Reasons Why Your Site Is Not Ranking on Search Engines

For all the planning, sometimes SEO strategies don’t work. What can you do when you have done your SEO homework but still aren’t seeing the results you’re looking for? | MORE »

Posted in Digital PR, Free Content, Water Cooler | Leave a comment

Infographic: Learning from the Most Socially Engaged Companies on LinkedIn

Creating a strong bond with your audience comes only after your organization establishes a strong relationship with its employees. | MORE »

Posted in Free Content, Social Media, Water Cooler | Leave a comment

Why Did George Clooney Engage the Daily Mail?

Clooney’s public lambasting of a news source that many already regard as untrustworthy is surprising. But his decision to take action and set the facts straight provides an example of how the target of a negative story can fight back against irresponsible journalism—and win. | MORE »

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How a Frontier Airlines Pilot Used Pizza to Create Goodwill for His Brand

Gerhard Bradner, a Frontier Airlines pilot whose Denver-bound plane was diverted to Cheyenne because of a storm, ordered about 50 pizzas to feed the nearly 160 passengers on his plane during the delay. | MORE »

Posted in Corporate Responsibility, Free Content, Media Relations, Water Cooler | Leave a comment

Brands Newsjacking Brazil’s World Cup Loss Playing With Fire

Sports fans—especially soccer fans—are incredibly passionate, and after spectacular losses it may be better for brands who want to steer clear of their wrath to stay out of the discussion. | MORE »

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‘Start, Stop, Continue’ Grid: Is Your Brand on the Right Social Networks?

Choosing which social media platforms to use for your brand can be a daunting task, and it’s an important one. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Leave a comment

What Really Gets People to Take Action? A New Metric to Help Find the Answer

Participant Media, an activist entertainment company, is working on a tool that looks to measure what motivates people to take action based on something they have watched, according to The New York Times. | MORE »

Posted in Free Content, Measurement, Water Cooler | Leave a comment

8 Tips for Navigating the Networking Waters

As we all become more comfortable communicating over the Internet, our face-to-face networking skills get rusty. For PR prps, practicing those in-person communications skills is crucial. | MORE »

Posted in Free Content, Media Relations, Water Cooler | Comments Off