Author Archives: Brian Greene


About Brian Greene

Writer/Editor, PR News

5 Bad Management Habits That Can Lead to PR Crises

A poorly managed organization—particularly one in which employees are discouraged from raising legitimate concerns—is ripe for PR crises that could adversely impact a company, its employees, customers, investors and other stakeholders.

 | MORE »

Posted in Free Content, Internal Communication, Water Cooler | Leave a comment

Oscars 2015: 3 Ways Brands Will Use the Academy Awards to Communicate

As the Academy of Motion Picture Arts and Sciences gets set to celebrate Hollywood’s best on Sunday night, brands and organizations of all stripes are looking for ways to get in on the action. Let’s take a look at some of the major ways brands are trying to share the Oscar spotlight.

 | MORE »

Posted in Digital PR, Free Content, Media Relations, Social Media, Water Cooler | Leave a comment

#PancakeDay, Uber and Tinder Capture the Fat Tuesday Spirit

Fat Tuesday is upon us. This year, brands are bringing the celebration of the beginning of the Lenten season to revellers in some clever ways.

 | MORE »

Posted in Free Content, Water Cooler | Leave a comment

Anthem’s Cyber Attack Demonstrates Dos and Don’ts of Crisis Communications

Anthem has done relatively well with its crisis response after it suffered the largest healthcare data breach to date. But only time will tell if it will fully recover. We can learn some valuable PR lessons from Anthem’s crisis communications approach following the attack.

 | MORE »

Posted in Featured | Leave a comment

Facebook Introduces ‘Relevance Score’ to Improve Ad Quality

For users and those looking to communicate a message or call to action to them, a poorly received ad on social media is a lose-lose. Facebook knows this, and they are working on it. On Wednesday, the company announced the introduction of “Relevance Score,” its latest step in the effort to improve the relationship between users and advertisers.

 | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Leave a comment

How Jon Stewart Announced His Departure from The Daily Show

The departure of a beloved figure from a program or company he/she helped build can sometimes be messy. While Jon Stewart’s exit from The Daily Show is far from complete, the announcement was done seamlessly as far as a communications strategy goes.

 | MORE »

Posted in Free Content, Media Relations, Water Cooler | Leave a comment

5 Spirit-Busters for Workplace Leaders to Avoid

Toxic leaders destroy productivity and bring organizational progress to a full stop. They lack compassion, and their attempts to exert power and control ultimately break the spirit of employees. How do you spot bad leadership and avoid becoming a toxic leader yourself?

 | MORE »

Posted in Free Content, Internal Communication, Water Cooler | Comments Off

6 Tips for Millennials on Communicating with Older Generations

As a millennial, there will be times when your suggestions aren’t taken seriously and when references or jokes are lost on you. How do you conquer the task of getting through to employees who have been with the company longer than you’ve been alive?

 | MORE »

Posted in Free Content, Internal Communication, Water Cooler | Comments Off

NBC’s Brian Williams Apologizes for Misremembering Iraq War Incident

Brian Williams is being lambasted for falsely claiming he was aboard a helicopter that was “hit and crippled” by enemy fire during the invasion of Iraq in 2003. Even 12 years later, a lie, mistruth or “misremembered” incident can and will come back to haunt you.

 | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Comments Off

Rand Paul Shushes CNBC Anchor, Provides Example of How Not to Communicate

During an interview with CNBC’s Kelly Evans, Kentucky Senator Rand Paul shushed Evans and told her to “calm down” while he answered a question. Use this interview as Exhibit A when prepping top executives on what not to do when talking with the media.

 | MORE »

Posted in Free Content, Media Relations, Media Training, Water Cooler | 1 Comment