Author Archives: Brian Greene
As video production moves to the core of marketing communications, there is a growing need for training PR people how to shoot and edit video because most people have never done it professionally. Here are 7 basic tools for producing PR videos.
Here’s a look at new assignments for some notable names in the public relations profession for the week of November 10, 2014.
Professional writing is full of unnecessary words and phrases that do more harm than good. To help fix that, here are 8 phrases and clichés to avoid in your writing.
As senior leaders seek higher levels of accountability from public relations, communicators are tasked with turning PR language into business language. To help communicate what you measure, here are five requirements for analytical storytelling to C-level executives.
In times of crisis, especially deadly ones, having a strong leader is the best—perhaps the only—remedy for emotional deflation. In Virgin Galactic’s case, Richard Branson didn’t leave his company wanting.