Author Archives: Brian Greene

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About Brian Greene

Writer/Editor, PR News

‘National Coffee Day’ Fuels Creative Marketing for Dunkin’, Starbucks and Others

If you encountered a longer-than-usual line at your local Starbucks, Dunkin’ Donuts or McDonalds today, you should at least have a free cup of coffee to show for it. Today is National Coffee Day, an unofficial holiday that many coffee chains are celebrating by giving away free cups of joe. | MORE »

Posted in Digital PR, Free Content, Media Relations, Water Cooler | Leave a comment

The ‘Facebook-Loses-Its-Coolness’ Narrative Continues, and Ello Looks to Take Its Place

There’s no telling if Ello—or any other social media network—will ever unseat Facebook in mainstream popularity. But pronouncements like Ello’s stand against data trafficking will certainly help its case, especially amongst jaded Facebook abandoners. | MORE »

Posted in Free Content, Social Media, Water Cooler | 1 Comment

ESPN’s Suspension of Bill Simmons Raises Employee Relations Questions

By goading ESPN into suspending him and having that story—not the story he told on his podcast—turn into national news, Simmons further exacerbated the NFL’s troubles and and complicated its relationship with its compliant television partner. | MORE »

Posted in Free Content, Internal Communication, Media Relations, Water Cooler | Leave a comment

Stand Out in the Inbox: 10 Do’s and Don’ts for Better Media-Facing Emails

Even the most well-written release, loaded with brilliant assets, won’t deliver if no one opens your email. So how can you increase the chances that your release will stand out from inbox clutter? | MORE »

Posted in Free Content, Media Relations, Water Cooler | 4 Comments

Big Fail: 7 Phrases and Clichés to Avoid

Baltimore Ravens owner Steve Bisciotti’s choice of “big fail,” a tired phrase often used in memes, to describe the major flaw in his organization’s handling of the Ray Rice controversy was a cringeworthy moment. Here are 7 other phrases, clichés and jargon to avoid in your public speaking or writing. | MORE »

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‘People’s Climate March’ Puts Pressure on Sustainability Communicators

The sheer size of Sunday’s climate change march in New York should give communicators in charge of CSR and sustainability efforts for their brand or organization pause. | MORE »

Posted in Corporate Responsibility, Free Content, Water Cooler | Leave a comment

6 Best TED Talks for Communicators

Few examples of digital storytelling are as popular or entertaining as TED talks, easily digestible and entertaining presentations which cover topics ranging from science and technology to design and business. | MORE »

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Apple’s HealthKit Delayed, and Communicators Are Left to Explain the Glitch

Just hours before the iOS 8 rollout began Wednesday night, Apple discovered a bug in HealthKit, forcing the company to pull third-party apps designed to sync with the new service from the App Store. | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Leave a comment

2014 Platinum PR Awards: Wow! Award

Co-Winner: American Greetings – World’s Toughest Job With Mother’s Day right around the corner, American Greetings needed a fresh way to make its audience not just think about but truly appreciate their mothers. Even though moms … | MORE »

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2014 Platinum PR Awards: Word of Mouth/Viral Campaign

Winner: Chipotle and Edelman – The Scarecrow Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Through their “Food … | MORE »

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