Author Archives: Brian Greene

avatar

About Brian Greene

Writer/Editor, PR News

5 Tips for Writing Better Emails to the Media

There is no one-size-fits-all formula for effective email communication with the media. But that’s not to say that there aren’t ways to give yourself a good shot at landing the coverage you’re looking for. | MORE »

Posted in Free Content, Media Relations, Water Cooler | 1 Comment

Lockheed Martin’s Nuclear Fusion Project: A Case Study in Changing Corporate Perception

Lockheed Martin’s recent announcement of compact nuclear fusion development invites interested investors and partners to help fund the project and attempts to change the way the company is perceived by the public. | MORE »

Posted in Free Content, Media Relations, Water Cooler | Leave a comment

Dropbox Hack Raises Cloud Safety Questions, But Your Stuff Is Safe

Dropbox says that stolen credentials posted to Pastebin on Monday were not taken from their servers but from an unspecified third-party. After last week’s Snapchat hack, there is reason to worry about the future safety of your information. | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Leave a comment

10 Storytelling Tips for PR Pros

Over the past decade, the field of public relations has evolved into a real-time, fast-paced practice. Yet, even within this evolution, the effectiveness of telling an organization’s story has remained a steadfast rock. | MORE »

Posted in Digital PR, Free Content, Water Cooler | Leave a comment

5 Reasons Why Your SEO Strategy Isn’t Working

For all the planning, however, sometimes SEO strategies don’t work. With so many moving parts, it can be hard to determine exactly where you have gone wrong. So what can you do when you have done your SEO homework but still aren’t seeing the results you want? | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Leave a comment

3 Starting Points for Your Social Media Storytelling Strategy

Finding the stories that make your brand or organization interesting or different and optimizing them for the biggest possible impact on social media should be the primary priority when trying to reach your audience via social media. | MORE »

Posted in Free Content, Social Media, Water Cooler | Leave a comment

6 Ways to Make Your Brand ‘Pop’ on Facebook

Facebook users can be prickly about how brands interact with them, and they’re likely to regard you with disdain if they feel like you’re invading their social space with blatant advertisements. Creating content for your brand that users actually want to see on Facebook therefore remains a primary challenge for PR pros. | MORE »

Posted in Free Content, Social Media, Water Cooler | Leave a comment

Infographic: Who Is More Active on Social Media—Men or Women?

Savvy communicators know that being effective on social media is not about getting your message out on every available platform. Instead, a specific, targeted approach will make the best use of your teams’ time and help you avoid annoying your social media audience. | MORE »

Posted in Free Content, Social Media, Water Cooler | Leave a comment

As Hewlett-Packard Announces It’s Splitting, Internal and External Messaging Are Key

Hewlett-Packard, one of the world’s most stalwart information technology corporations, announced Monday that it will be splitting into two separate entities in an effort to keep up with changes in the various industries that it operates in. | MORE »

Posted in Free Content, Internal Communication, Media Relations, Water Cooler | Leave a comment

5 Keys to Perfecting the Art of Email Subject Lines

Knowing how to make your subject line both succinct and magnetic will give your pitch an edge right off the bat and help you cross the that first bridge with the media—getting them to open your message. | MORE »

Posted in Free Content, Internal Communication, Media Relations, Water Cooler | Comments Off