Author Archives: Brian Greene

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About Brian Greene

Writer/Editor, PR News

Ice-Water Dunkings on Facebook Raise Awareness for ALS, But Also a Chilly Backlash

In what’s known as the “Ice Bucket Challenge,” participants get doused with buckets of ice water and then nominate others to receive the icy treatment and keep the cycle going—all in an effort to raise awareness for ALS. | MORE »

Posted in Corporate Responsibility, Free Content, Water Cooler | 1 Comment

Infographic: Latest Social Media Statistics for Facebook, Twitter, Instagram and More

Knowing exactly how much growth is occurring in social media and, more important, what that growth means is an important part of professional communications. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Leave a comment

Shareholder Lawsuit Looks to Nail Yelp for Fake Reviews

The Yelp lawsuit points to a major issue for companies that make use of online recommendations and endorsements, as consumers may start to fight back. Before you incur a multi-million dollar class action lawsuit, here are some tips for cleaning up your endorsement policy. | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Leave a comment

The Guardian’s PR/Climate Change Survey Raises Agency Allegiance Questions

According to the Guardian, major PR firms have agreed that they will not represent clients who deny man-made climate change or take campaigns seeking to block regulations limiting carbon pollution. But it’s not that cut and dry. | MORE »

Posted in Free Content, Research, Water Cooler | Leave a comment

Joe Biden Knows How to Use #tbt. Does Your PR Team?

Vice President Biden and top Democrats conceived a simple strategy to get people thinking about health insurance on Thursday, posting pictures of their younger selves on Twitter with the hashtag #tbt. | MORE »

Posted in Free Content, Social Media, Water Cooler | Leave a comment

TD Bank Crafts Viral Success with Personalized ATM

As part of its #TDThanks campaign, TD Bank installed “Automated Thanking Machines,” modified ATMs designed to give unsuspecting customers personalized gifts, in branches across Canada. A video of surprised customers gained close to 3.5 million views in under a week. | MORE »

Posted in Digital PR, Free Content, Water Cooler | Leave a comment

4 Tips for Telling Your CSR Story Without Bragging Too Much

The line between self-effacement and self-promotion on social media is razor thin, and consumers will ignore companies that they think are using it just to toot their own horns. | MORE »

Posted in Corporate Responsibility, Free Content, Water Cooler | Leave a comment

Coca-Cola Hopes Social Media Can Help Sell Soda

Coca-Cola announced an effort to start conversations about its brand this week, introducing its Tweet A Coke program which invites Twitter users to send $5 Cokes to friends via the micromessaging service. | MORE »

Posted in Free Content, Social Media, Water Cooler | Leave a comment

3 Writing Tips for Successful Content Marketing

Many brands have an army of subject matter experts ready to wax eloquent on the topics they deal with every day. What’s critical, however, is the way in which the topics are discussed, how the story is both conceived and told. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 1 Comment

3 Questions to Ask When Choosing a PR Measurement Partner

If you are not an expert yourself, it’s recommended that you align with strategic partners, firms and/or resources that specialize in PR measurement. | MORE »

Posted in Free Content, Measurement, Water Cooler | Leave a comment