Author Archives: Brian Greene

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About Brian Greene

Writer/Editor, PR News

‘Start, Stop, Continue’ Grid: Is Your Brand on the Right Social Networks?

Choosing which social media platforms to use for your brand can be a daunting task, and it’s an important one. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Leave a comment

What Really Gets People to Take Action? A New Metric to Help Find the Answer

Participant Media, an activist entertainment company, is working on a tool that looks to measure what motivates people to take action based on something they have watched, according to The New York Times. | MORE »

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8 Tips for Navigating the Networking Waters

As we all become more comfortable communicating over the Internet, our face-to-face networking skills get rusty. For PR prps, practicing those in-person communications skills is crucial. | MORE »

Posted in Free Content, Media Relations, Water Cooler | Leave a comment

Fourth of July: A Holiday for Most, But Not for Public Relations

The Fourth of July is typically a relaxing holiday, but there’s an elite group of under-the-radar PR pros whose workload shifts into high gear just as the rest of us are heading to the beach. | MORE »

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Vine Introduces ‘Loops’ Count to Track Video Views

Vine’s loop count may attract more marketers to the platform. The metric is easily understood, bearing similarities to other view metrics that organizations already put money against, and it could give organizations who want to try the service out a better idea of their potential reach. | MORE »

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4 Tips for Integrating Journalists Into Your PR Team

A stable of in-house journalists can increase the rate and quality of content production, but integrating journalists into PR agencies and corporate communications teams can create complexities. | MORE »

Posted in Free Content, Internal Communication, Water Cooler | Leave a comment

4 Social Media KPIs That Will Impress Senior Leaders

Nikki Mitchell, VP of public relations for Baylor Scott & White Health, shares some thoughts on key performance indicators that are necessary for measuring your social media efforts.  | MORE »

Posted in Digital PR, Free Content, Measurement, Social Media, Water Cooler | 1 Comment

PR Lessons from LinkedIn’s Most Influential Global Brands

The conventional wisdom that B2B brands are boring is slowly eroding. Nowhere is that more evident than on LinkedIn, where people have started to embrace content from companies that don’t typically face consumers. | MORE »

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FAFSA Confirms Own Stereotype with Kristen Wiig ‘Help Me. I’m Poor.’ Tweet

While FAFSA is not actually responsible for giving out loans, reminding those who have used your service that they are poor—the same people who are currently shouldering the largest debt burden in history—is a terrible communications tactic. | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Leave a comment

Is ‘Attention Time’ the New Key Metric for Measuring PR Success?

Many in the industry are moving toward a model in which time spent engaging with content is the measure of success on the Internet. | MORE »

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