Author Archives: Brian Greene

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About Brian Greene

Writer/Editor, PR News

#PancakeDay, Uber and Tinder Capture the Fat Tuesday Spirit

Fat Tuesday is upon us. This year, brands are bringing the celebration of the beginning of the Lenten season to revellers in some clever ways.

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Anthem’s Cyber Attack Demonstrates Dos and Don’ts of Crisis Communications

Anthem has done relatively well with its crisis response after it suffered the largest healthcare data breach to date. But only time will tell if it will fully recover. We can learn some valuable PR lessons from Anthem’s crisis communications approach following the attack.

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Facebook Introduces ‘Relevance Score’ to Improve Ad Quality

For users and those looking to communicate a message or call to action to them, a poorly received ad on social media is a lose-lose. Facebook knows this, and they are working on it. On Wednesday, the company announced the introduction of “Relevance Score,” its latest step in the effort to improve the relationship between users and advertisers.

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How Jon Stewart Announced His Departure from The Daily Show

The departure of a beloved figure from a program or company he/she helped build can sometimes be messy. While Jon Stewart’s exit from The Daily Show is far from complete, the announcement was done seamlessly as far as a communications strategy goes.

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5 Spirit-Busters for Workplace Leaders to Avoid

Toxic leaders destroy productivity and bring organizational progress to a full stop. They lack compassion, and their attempts to exert power and control ultimately break the spirit of employees. How do you spot bad leadership and avoid becoming a toxic leader yourself?

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Posted in Free Content, Internal Communication, Water Cooler | Leave a comment

6 Tips for Millennials on Communicating with Older Generations

As a millennial, there will be times when your suggestions aren’t taken seriously and when references or jokes are lost on you. How do you conquer the task of getting through to employees who have been with the company longer than you’ve been alive?

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NBC’s Brian Williams Apologizes for Misremembering Iraq War Incident

Brian Williams is being lambasted for falsely claiming he was aboard a helicopter that was “hit and crippled” by enemy fire during the invasion of Iraq in 2003. Even 12 years later, a lie, mistruth or “misremembered” incident can and will come back to haunt you.

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Posted in Crisis Management, Free Content, Water Cooler | Leave a comment

Rand Paul Shushes CNBC Anchor, Provides Example of How Not to Communicate

During an interview with CNBC’s Kelly Evans, Kentucky Senator Rand Paul shushed Evans and told her to “calm down” while he answered a question. Use this interview as Exhibit A when prepping top executives on what not to do when talking with the media.

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Posted in Free Content, Media Relations, Media Training, Water Cooler | 1 Comment

Infographic: 8 TED Talks That Teach Public Speaking

If you’re nervous about public speaking, you’re not alone. A StatisticBrain survey found that 74 percent of adults have anxiety about speaking in public. But help is on the way. Here are some constructive public speaking tips culled from successful TED talks.

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Nationwide Defends #MakeSafeHappen Super Bowl Ad About Child Deaths

Nationwide Insurance’s Super Bowl ad featured the ghost of a young boy narrating scenes in a life he didn’t get to live because of an accident, and critics didn’t take kindly to it. Still, if you subscribe to the “no such thing as bad publicity” dictum, the spot was a win for the insurer.

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Posted in Crisis Management, Free Content, Media Relations, Social Media, Water Cooler | Leave a comment