Author Archives: Brian Greene

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About Brian Greene

Writer/Editor, PR News

4 Communications (and Life) Lessons from Stuart Scott

Stuart Scott’s influence was felt well beyond the world of sports. He was a beloved figure in American culture. What made him such a great, unique communicator? | MORE »

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‘Brands Saying Bae’ Pokes Fun at Companies Who Try to Sound Hip

Incorporating slang on social media has always been popular. But at what point does talking the talk go too far? | MORE »

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Pinterest Set to Open Promoted Pins to All Advertisers

On New Year’s Day 2015, Pinterest will begin selling ad space on its platform to marketers, becoming the latest social media site to open the advertising floodgates on its sought-after audience. | MORE »

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Infographic: What Business Words Will Take off in 2015?

With the New Year approaching, The Writer, a language consultancy, collected data on emerging vocabulary from CEOs’ speeches, websites, corporate content and business publications. After having its app audience vote on the best new words, the consultancy came up with a list of words that are expected to take off next year. | MORE »

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Infographic: Social Media’s Impact on Holiday Shopping

With this year’s holiday season in full effect, CrowdTap polled 3,000+ men and women to explore the evolving role of social media during the holiday shopping season. They explored where users are looking for inspiration, seeking promotions and sharing their purchases as well as what influences purchase decisions the most. | MORE »

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Columbia Journalism School to Investigate Disputed Rolling Stone Rape Article

Rolling Stone inserted its disputed rape story back into national headlines by announcing that it has asked Columbia Journalism School to perform an independent inquiry into the editorial process behind the article. The journalism school will produce a report on the article, and Rolling Stone will publish that report unedited on its website. | MORE »

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New Year’s Resolution: 10 Tips for Improving Your Media Pitching Technique

Successfully pitching the media and securing coverage involves relationship building, smart storytelling and careful follow up—not to mention research, creativity and a lot of patience. There’s always room for improvement, and with the New Year approaching now is as good a time as ever to set a goal of working on your media pitching technique. | MORE »

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7 Public Relations Trends to Watch in 2015

We are living through a creative and transformative period in professional communications. With each passing year comes a time to reflect on how far we’ve come and, perhaps more important, how much we still have left to figure out. | MORE »

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Is Caving In a PR Strategy? Sony Cancels Release of The Interview

Sony officially cancelled the theatrical release of The Interview on Wednesday, responding decisively to the turmoil following a message posted a day earlier by a hacker group calling itself “Guardians of Peace,” which evoked the September 11th attacks and warned theatergoers to stay away from the movie. | MORE »

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Infographic: 15 Digital Trends to Watch in 2015

Whether you’re a technophile unable to contain your excitement about the latest release of your favorite product or a Luddite lamenting the days of pen, pad and typewriter, it’s a certainty that the brands that stay abreast of the latest digital trends will have the best footing in 2015. | MORE »

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