Author Archives: Brian Greene

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About Brian Greene

Writer/Editor, PR News

#PowerOfPR: 6 Tips for Measuring Your Social Media Data

To help integrate social data into your measurement strategy, here are 6 tips PR professionals should keep in mind.

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10 Tips to Improve Your Press Release Strategy

Getting your press release noticed is more difficult than ever. If you’re finding that you’re not getting enough bites that turn into coverage, it may be time revisit your overall strategy. With that in mind, here are 10 tips for refining your press releases.

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Instagram, Now Bigger Than Twitter, Introduces ‘Carousel Ad’ Feature

How can your brand or organization get a piece of the action on Instagram, the world’s fastest growing social network? On Wednesday, the company announced the introduction of “carousel ads,” which expand on the network’s sponsored posts.

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5 Tips for Using Snapchat from 16 Handles

Nearly 20 percent of all social media users in the U.S. are on Snapchat and, according to The Wall Street Journal, the service currently processes nearly half a billion snaps per day. If you’re a brand who wants to engage on Snapchat but don’t quite know where to start, here are some tips for getting off the ground.

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Top Tweets from PR News’ Top Women in PR Awards

With so many talented communicators gathered at PR News’ Top Women in PR Awards in New York City last Friday, inspiration abounded and left the room in the form of tweets. Let’s take a look at some of the top tweets from the event.

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10 Tips for Smart Communications With Upper Management

Communicating openly and effectively with senior leaders is one of your most important tasks as a professional communicator. Here are 10 rules to live by when communicating with leadership.

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3 Ways the FCC Net Neutrality Regulations Will Impact PR

The FCC appears ready to approve new net neutrality regulations today. With so much of the work of the communications industry now taking place online, let’s take a look at how the new regulations could impact PR.

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Posted in Digital PR, Free Content, Social Media, Water Cooler | 1 Comment

9 Pinterest Tools to Help You Benchmark Your Brand’s PR Strategy

The Pinterest analytics space is largely uncharted. Let’s take a look at 9 tools you can use to see how your strategy on the social platform is working.

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4 Essential Components of a Successful Press Release

Whether you’re working with multiple clients through an agency or in-house for a brand, you have to be able to accurately explain what you want the media to see in order for them to take notice. Let’s take a look at the must-haves of a great press release.

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5 Bad Management Habits That Can Lead to PR Crises

A poorly managed organization—particularly one in which employees are discouraged from raising legitimate concerns—is ripe for PR crises that could adversely impact a company, its employees, customers, investors and other stakeholders.

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