Author Archives: Brian Greene

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About Brian Greene

Writer/Editor, PR News

4 Ways to Prepare for a Social Media Crisis

Whether the damage is self-inflicted or the result of a difficult topic resurfacing, professional crisis communicators argue that the success or failure of a crisis response depends on the preparation done before the crisis actually occurred. | MORE »

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5 Keys to Successful Workplace Crisis Communications

Whether an organization is confronting a difficult contract negotiation, planning a large-scale cutback in staff and managerial positions, or revamping its benefits programs, here are critical steps to take in advance to ensure successful message management. | MORE »

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Racist Email Comments Force Atlanta Hawks Owner to Sell Team

As the NBA tries to move past the embarrassing episode of ex-Clippers owner Donald Sterling, the majority owner of the Atlanta Hawks, Bruce Levenson, announced Sunday that he is selling his stake in the team after the league became aware of racist comments he made via email. | MORE »

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6 Ways to Be a Successful Workplace Team Player

Nobody wants to work with someone who is always too busy for a quick informal chat or who appears to have little interest in helping out with any aspect of the business that doesn’t make his/her job easier. | MORE »

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Malaysia Airlines Apologizes for Ill-Advised ‘Bucket List’ Promo

This week, Malaysia Airlines brought on one of the most baffling bad PR stories in recent memory when it launched the “My Ultimate Bucket List Campaign.” | MORE »

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Is Your Cloud Safe? Celebrity Nude Photo Hack Prompts Security Worries

The Internet lost its collective mind this weekend, when a massive cache of celebrity nude photos was leaked. | MORE »

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Infographic: Tips for Creating the Perfect Résumé

Even if you’re not seriously considering looking for a new job, it’s probably a good time to at least add some updates your résumé. | MORE »

Posted in Free Content, Water Cooler | 1 Comment

6 Fun Perspectives on PR, by PR Practitioners

We queried our audience on Twitter and Facebook, asking for some fun facts about PR that most people don’t know. Here are some of our favorite answers. | MORE »

Posted in Free Content, Social Media, Water Cooler | 1 Comment

Discover How Pinterest Works for You with Deeper User Analytics

Pinterest, the world’s fourth most popular social media site with over 40 million active users last month, is getting serious about analytics. | MORE »

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You’ll Never Believe What Facebook Just Did to Your News Feed

In a blog post Monday, Facebook announced a strategy to weed out spammy posts with headlines that lead on and purposefully deceive users about what a full article will be about. | MORE »

Posted in Free Content, Social Media, Water Cooler | 1 Comment