Author Archives: Brian Greene

avatar

About Brian Greene

Writer/Editor, PR News

6 Reasons Why Your Site Is Not Ranking on Search Engines

For all the planning, sometimes SEO strategies don’t work. What can you do when you have done your SEO homework but still aren’t seeing the results you’re looking for? | MORE »

Posted in Digital PR, Free Content, Water Cooler | Leave a comment

Infographic: Learning from the Most Socially Engaged Companies on LinkedIn

Creating a strong bond with your audience comes only after your organization establishes a strong relationship with its employees. | MORE »

Posted in Free Content, Social Media, Water Cooler | Leave a comment

Why Did George Clooney Engage the Daily Mail?

Clooney’s public lambasting of a news source that many already regard as untrustworthy is surprising. But his decision to take action and set the facts straight provides an example of how the target of a negative story can fight back against irresponsible journalism—and win. | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Leave a comment

How a Frontier Airlines Pilot Used Pizza to Create Goodwill for His Brand

Gerhard Bradner, a Frontier Airlines pilot whose Denver-bound plane was diverted to Cheyenne because of a storm, ordered about 50 pizzas to feed the nearly 160 passengers on his plane during the delay. | MORE »

Posted in Corporate Responsibility, Free Content, Media Relations, Water Cooler | Leave a comment

Brands Newsjacking Brazil’s World Cup Loss Playing With Fire

Sports fans—especially soccer fans—are incredibly passionate, and after spectacular losses it may be better for brands who want to steer clear of their wrath to stay out of the discussion. | MORE »

Posted in Free Content, Media Relations, Water Cooler | Leave a comment

‘Start, Stop, Continue’ Grid: Is Your Brand on the Right Social Networks?

Choosing which social media platforms to use for your brand can be a daunting task, and it’s an important one. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Leave a comment

What Really Gets People to Take Action? A New Metric to Help Find the Answer

Participant Media, an activist entertainment company, is working on a tool that looks to measure what motivates people to take action based on something they have watched, according to The New York Times. | MORE »

Posted in Free Content, Measurement, Water Cooler | Leave a comment

8 Tips for Navigating the Networking Waters

As we all become more comfortable communicating over the Internet, our face-to-face networking skills get rusty. For PR prps, practicing those in-person communications skills is crucial. | MORE »

Posted in Free Content, Media Relations, Water Cooler | Leave a comment

Fourth of July: A Holiday for Most, But Not for Public Relations

The Fourth of July is typically a relaxing holiday, but there’s an elite group of under-the-radar PR pros whose workload shifts into high gear just as the rest of us are heading to the beach. | MORE »

Posted in Free Content | Leave a comment

Vine Introduces ‘Loops’ Count to Track Video Views

Vine’s loop count may attract more marketers to the platform. The metric is easily understood, bearing similarities to other view metrics that organizations already put money against, and it could give organizations who want to try the service out a better idea of their potential reach. | MORE »

Posted in Free Content, Measurement, Social Media, Water Cooler | Leave a comment