Author Archives: Brian Greene

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About Brian Greene

Writer/Editor, PR News

10 Tips for Harnessing the Power of Snapchat

Is Snapchat right for your brand or organization? Do you have the time and expertise needed to devote to the platform? To help you harness the power of Snapchat, let’s take a look at 10 tips from Maureen McCarty, associate director of digital media at the Human Rights Campaign. | MORE »

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Facebook’s Riff Could Be Your Brand’s Viral Video Factory

Riff, Facebook’s new collaborative video-making app, could be the solution for brand communicators looking to create a viral sensation.  | MORE »

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5 Tips for Writing Remarkable Blog Posts

Whether you’re new to blogging, new to your company or are just refreshing your current strategy, building a dedicated readership and an online library of great content takes time and effort. Of course, the actual writing is where most of the work takes place, and it’s also where people tend to struggle most. | MORE »

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4 Things Brands Should Know About #BoycottIndiana

Before you decide how—or if—your brand will communicate regarding Indiana’s Religious Freedom Restoration Act, here are 4 things you should consider. | MORE »

Posted in Corporate Responsibility, Free Content, Media Relations, Water Cooler | 1 Comment

Germanwings Crash Story Worsens for Lufthansa

How do professional communicators prepare for the impossible-to-foresee developments in the aftermath of a catastrophic, tragic event? | MORE »

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How Facebook’s News Hosting Deal Could Impact PR

If and when Facebook’s reported deals to host content from major publishers such as The New York Times and National Geographic take full form, mere Facebook fluency isn’t going to cut it for anyone with a future in media relations. Expert-level status is going to be required. | MORE »

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9 Visual Storytelling Tips for Social Media

Potential customers are looking for content that can tell a story that encourages, engages or enlightens them. What visual content will you post next to entice and entertain your followers? | MORE »

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How to Create Perfect Posts on Every Social Media Platform [Infographic]

In public relations, widespread adoption of social media kicked off a renaissance, providing a new way for brands and organizations to engage directly with their audiences. It also provided communications professionals with an entire field to master. | MORE »

Posted in Free Content, Social Media, Water Cooler | 2 Comments

4 Ways to Become a Better Content Marketer

Content marketing has permanently changed the nature and function of public relations. The continuous process of creating and curating content has become the next step in the evolution of PR. Let’s take a look at four ways you can become a better content marketer. | MORE »

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2 Top Takeaways From Facebook’s New Community Standards

Facebook’s updated community standards reach a new level of transparency, making good on demands for clarification of its policies. While the network says its policies haven’t changed, the new community standards do provide clarity on some difficult topics. | MORE »

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