Author Archives: Brian Greene
Hewlett-Packard, one of the world’s most stalwart information technology corporations, announced Monday that it will be splitting into two separate entities in an effort to keep up with changes in the various industries that it operates in.
Knowing how to make your subject line both succinct and magnetic will give your pitch an edge right off the bat and help you cross the that first bridge with the media—getting them to open your message.
For professional communicators, especially those who work in the sports world, The Players’ Tribune offers yet another example of how the media are becoming more siloed and, at the same time, more open and direct.
“Keep Tracy Morgan’s name out of headlines,” would be one of the more blameless strategies Walmart could have adopted. But on Monday, the company filed federal court papers claiming that Morgan’s injuries were caused by his failure to wear a seatbelt.
If you encountered a longer-than-usual line at your local Starbucks, Dunkin’ Donuts or McDonalds today, you should at least have a free cup of coffee to show for it. Today is National Coffee Day, an unofficial holiday that many coffee chains are celebrating by giving away free cups of joe.
By goading ESPN into suspending him and having that story—not the story he told on his podcast—turn into national news, Simmons further exacerbated the NFL’s troubles and and complicated its relationship with its compliant television partner.
Even the most well-written release, loaded with brilliant assets, won’t deliver if no one opens your email. So how can you increase the chances that your release will stand out from inbox clutter?
Baltimore Ravens owner Steve Bisciotti’s choice of “big fail,” a tired phrase often used in memes, to describe the major flaw in his organization’s handling of the Ray Rice controversy was a cringeworthy moment. Here are 7 other phrases, clichés and jargon to avoid in your public speaking or writing.
The sheer size of Sunday’s climate change march in New York should give communicators in charge of CSR and sustainability efforts for their brand or organization pause.