Author Archives: Brian Greene
Participant Media, an activist entertainment company, is working on a tool that looks to measure what motivates people to take action based on something they have watched, according to The New York Times.
As we all become more comfortable communicating over the Internet, our face-to-face networking skills get rusty. For PR prps, practicing those in-person communications skills is crucial.
The Fourth of July is typically a relaxing holiday, but there’s an elite group of under-the-radar PR pros whose workload shifts into high gear just as the rest of us are heading to the beach.
A stable of in-house journalists can increase the rate and quality of content production, but integrating journalists into PR agencies and corporate communications teams can create complexities.
While FAFSA is not actually responsible for giving out loans, reminding those who have used your service that they are poor—the same people who are currently shouldering the largest debt burden in history—is a terrible communications tactic.
Many in the industry are moving toward a model in which time spent engaging with content is the measure of success on the Internet.