Author Archives: Brian Greene

avatar

About Brian Greene

Writer/Editor, PR News

10 Rules for Creating Engaging Social Media Messages

The era of the hard sell and traditional sales and marketing tactics is long gone. You need to adjust your marketing messaging and align it with the social channel you are using to achieve a return on your social media investment. It all starts with creating engaging social media messages. | MORE »

Posted in Free Content, Social Media, Water Cooler | Leave a comment

6 Tips for Pitching Journalists on Twitter

Twitter is one of the most effective tools for media outreach. Any good media pitch delivers a succinct news angle, and writing a message that fits in Twitter’s 140-character limit is a great way to boil down your pitch to its essentials. | MORE »

Posted in Digital PR, Free Content, Media Relations, Social Media, Water Cooler | Leave a comment

Janay Rice’s Editorial Approval Deal With ESPN Becomes Part of the Story

The revelation that Janay Rice had editorial oversight for her bylined ESPN piece provides a look into the PR machinations behind the article that was almost certainly unwanted. | MORE »

Posted in Crisis Management, Free Content, Media Relations, Water Cooler | Leave a comment

15 Reasons to Be Thankful for Working in PR

Thanksgiving is a time to spend with family and friends relaxing, eating and, of course, giving thanks. And there is certainly much to be thankful for about working in PR. | MORE »

Posted in Free Content, Water Cooler | Leave a comment

Even Twitter’s CFO Has Trouble Using Twitter

Using Twitter can sometimes be confusing, and on Monday the company’s CFO proved it when he mistakenly tweeted publicly what was supposed to be a direct message, revealing plans to buy an unspecified company. | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Leave a comment

Thanksgiving Shopping: Brands Justify Opening/Closing for Black Friday

In the race to capitalize on the increasing commercialization of the holidays, Black Friday and Gray Thursday have sent more Americans to work on Thanksgiving in both early morning and late night store openings. | MORE »

Posted in Corporate Responsibility, Crisis Management, Free Content, Media Relations, Water Cooler | Leave a comment

Computer Engineer Barbie Needs Men to Fix Her Computer Problems

The “I Can Be” series of Barbie dolls and books, which is designed to focus on female empowerment, is the latest Barbie product to spark outrage. | MORE »

Posted in Crisis Management, Digital PR, Free Content, Social Media, Water Cooler | Leave a comment

Infographic: Why Are People So Bad at Media Pitching?

Getting a mainstream media outlet to pay attention to your business comes down to your pitch, which increasingly—if not always—occurs via email. Ninety percent of the time it’s not your qualifications, your knowledge or your ability that will land your organization or client a great media placement. It’s your approach. | MORE »

Posted in Digital PR, Free Content, Media Relations, Water Cooler | 1 Comment

IBM’s New Email Service ‘Verse’ Learns and Predicts User Behavior

IBM latest entry into the software game, Verse, is a hybrid email/social media/file sharing service that gets the tech company into the scramble for control over office communications. | MORE »

Posted in Free Content, Internal Communication, Social Media, Water Cooler | Leave a comment

3 Tips for Improving Your Search Ranking on Google

Professional communicators in charge of digital walk a fine line between optimizing their Web pages for search and inviting Google’s wrath by attempting to game the system. Keep these three quick tips in mind when trying to improve your ranking on Google. | MORE »

Posted in Free Content, Water Cooler | 1 Comment