Author Archives: Jessica Nielsen

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About Jessica Nielsen

Writer/Editor, PR News

Staying Ahead of the Communications Technology Tidal Wave

Almost everyone has a phone in his/her pocket with more power than the computer we used to get to the moon in the ’60s. And consumers assume that next-generation technology will be twice as good. This is democratized technology at a global scale. How do communicators manage in this environment? | MORE »

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How Visual Storytelling Makes Emotional Connections [Infographic]

Visual storytelling helps brands inspire and engage with their audiences better and faster than text-based messaging. The trajectory of social media has always been toward more visuals, and the platforms gaining the most popularity these days—Snapchat, Instagram and Periscope among them—are all based on sharing images and videos. | MORE »

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Instagram Lures Brands With New Desktop Site

This week, Instagram started to roll out a revamped version of its desktop site, indicating that its mobile-first personality may be changing. | MORE »

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A Day in the Life of PR: 13 Quick Videos

PR pros commonly say they love their jobs because no day is quite the same. A given day for a communications professional can include many different, exciting challenges—from handling media relations during a front-page crisis to implementing a new social media platform to coordinating the latest corporate sustainability initiative and everything in between. | MORE »

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5 PR Tips for B2B Media Relations

B2B PR is a specialized field that perhaps lacks the level of advice and attention that B2C PR gets. Here are some tips to help you gain valuable coverage in the specialized world of trade press. | MORE »

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Caitlyn Jenner Breaks the Internet Using Old Media

Many have championed Caitlyn Jenner as a hero for the LGBT movement. But it’s her creative use of the media that should hold the attention of communications professionals. | MORE »

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How a PR Agency Tapped the Power of Puppies and Video

Golin and Always on Communications helped generate brand awareness for PetSmart Charities, Inc. and its documentary, “The Journey Home: A Rescue Waggin’ Story,” which tells the story of the rescue of two homeless dogs. | MORE »

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How Influencer Marketing Is Impacting Content [Infographic]

When compared with other, more intrusive (read: annoying) ways to get your brand or organization’s message out, influencer marketing provides you with allies and context in your pursuit of your audience’s attention. | MORE »

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To Hire or Not To Hire? Why PR Agency Support Is a Necessity, Not a Luxury

PR agency support is vital for forward-thinking businesses, providing an external solution for just about every communications need. | MORE »

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5 Ways to Spark Your Instagram Content Plan

Appreciating the value of Instagram’s user base is easy. Creating an account that is authentic, relevant and engaging—that’s a little harder. | MORE »

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