Author Archives: Brian Greene
The New England Patriots could not make ‘Deflategate,’ the still-developing story about the team using deflated footballs during Sunday’s AFC Championship Game go away. Watching how the Patriots handle full-on damage control mode should provide professional communicators with some key crisis communications lessons.
Rev. Dr. Martin Luther King, Jr. is known as one of history’s best communicators. In his writing, he employed a rich feast or oratorical strategies and stylistic devices, and he displayed a command of grammar and a comprehensive understanding of how to organize a speech for maximum impact. Here are some of his most memorable remarks on communication and leadership.
Social impact programs are strategic investments that can successfully communicate what a brand stands for and help drive positive societal impact. Before you launch your next cause-related program, make sure you have these 4 critical components in place.