Author Archives: Brian Greene

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About Brian Greene

Writer/Editor, PR News

How to Create Visual Content People Actually Want to Look at [Infographic]

In an era where catching people’s attention is getting more and more difficult, making your content look good is just as (if not more) important than actually having good content. But creating stunning visual content is much more difficult than it may seem, and the Internet is full of bad design and poorly executed visuals to prove it. | MORE »

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3 Snapchat Tips to Better Connect With Your Audience

If your business objective is growth and sales with the next generation of buyers in mind, Snapchat should to be central to any forward-thinking communications strategy. | MORE »

Posted in Free Content, Social Media, Water Cooler | 1 Comment

Google’s ‘Mobilegeddon’: 5 Tips to Fix Your Mobile Mistakes

Google released a significant overhaul of its search algorithm Tuesday in an effort to boost search rankings for “mobile-friendly” sites. If you aren’t quite ready for “mobilegeddon,” don’t panic. Here are five tips to help you fix your most egregious mobile mistakes. | MORE »

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How Can PR and Marketing Learn to Work Together?

While PR and marketing remain distinct, the two disciplines have to work together in many ways—without overstepping the shifting boundary that separates them. Therein lies the challenge. | MORE »

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10 Inspiring Quotes from TIME’s 100 Most Influential People

TIME announced its annual list of the 100 Most Influential People on Thursday. The list reads like a Who’s Who of humanity, spanning genders, generations, ethnicities and professions. Let’s take a look at 10 inspirational quotes from those who made the list this year. | MORE »

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What It Takes to Succeed on YouTube [Infographic]

To stand out on YouTube, stop thinking of it as a video repository. Start thinking like the people who make their living from YouTube. This means finding an approach to producing video content on a regular basis, designing video to take advantage of YouTube features and building subscribers. | MORE »

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How PR Pros Can Break Down Organizational Silos

Today’s communicators need to practice a kind of integrated leadership that allows for collaboration and connection. In particular, they need to be proactive in forming bonds with marketers in their organizations, instead of engaging in turf warfare. | MORE »

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Hillary Clinton’s Video Message: It’s About You, Not Me

The messaging strategy laid out by Clinton’s campaign announcement video is one other brands and organizations prone to criticism can take to heart: Take the focus off of you and put it on those you are trying to reach. | MORE »

Posted in Free Content, Media Relations, Water Cooler | 1 Comment

Why the New ‘Quote Tweet’ Will Make Twitter More Conversational

The updated “quote tweet” feature will offer users a way to get around Twitter’s character limit and share their thoughts in a visually appealing way while providing the context of the original tweet they’re replying to. | MORE »

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#WordsBracket Tournament Winner: ‘Thought Leader’ Voted Most Overused PR Phrase

In the spirit of the NCAA men’s basketball tournament, PR News hosted its own version of March Madness with its Most Overused PR Words & Phrases Tournament. | MORE »

Posted in Free Content, Water Cooler | 9 Comments