Author Archives: Brian Greene

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About Brian Greene

Writer/Editor, PR News

Top Tweets from PR News’ Top Women in PR Awards

With so many talented communicators gathered at PR News’ Top Women in PR Awards in New York City last Friday, inspiration abounded and left the room in the form of tweets. Let’s take a look at some of the top tweets from the event.

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10 Tips for Smart Communications With Upper Management

Communicating openly and effectively with senior leaders is one of your most important tasks as a professional communicator. Here are 10 rules to live by when communicating with leadership.

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3 Ways the FCC Net Neutrality Regulations Will Impact PR

The FCC appears ready to approve new net neutrality regulations today. With so much of the work of the communications industry now taking place online, let’s take a look at how the new regulations could impact PR.

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9 Pinterest Tools to Help You Benchmark Your Brand’s PR Strategy

The Pinterest analytics space is largely uncharted. Let’s take a look at 9 tools you can use to see how your strategy on the social platform is working.

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4 Essential Components of a Successful Press Release

Whether you’re working with multiple clients through an agency or in-house for a brand, you have to be able to accurately explain what you want the media to see in order for them to take notice. Let’s take a look at the must-haves of a great press release.

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5 Bad Management Habits That Can Lead to PR Crises

A poorly managed organization—particularly one in which employees are discouraged from raising legitimate concerns—is ripe for PR crises that could adversely impact a company, its employees, customers, investors and other stakeholders.

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Oscars 2015: 3 Ways Brands Will Use the Academy Awards to Communicate

As the Academy of Motion Picture Arts and Sciences gets set to celebrate Hollywood’s best on Sunday night, brands and organizations of all stripes are looking for ways to get in on the action. Let’s take a look at some of the major ways brands are trying to share the Oscar spotlight.

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#PancakeDay, Uber and Tinder Capture the Fat Tuesday Spirit

Fat Tuesday is upon us. This year, brands are bringing the celebration of the beginning of the Lenten season to revellers in some clever ways.

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Anthem’s Cyber Attack Demonstrates Dos and Don’ts of Crisis Communications

Anthem has done relatively well with its crisis response after it suffered the largest healthcare data breach to date. But only time will tell if it will fully recover. We can learn some valuable PR lessons from Anthem’s crisis communications approach following the attack.

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Facebook Introduces ‘Relevance Score’ to Improve Ad Quality

For users and those looking to communicate a message or call to action to them, a poorly received ad on social media is a lose-lose. Facebook knows this, and they are working on it. On Wednesday, the company announced the introduction of “Relevance Score,” its latest step in the effort to improve the relationship between users and advertisers.

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