Author Archives: Brian Greene


About Brian Greene

Writer/Editor, PR News

Computer Engineer Barbie Needs Men to Fix Her Computer Problems

The “I Can Be” series of Barbie dolls and books, which is designed to focus on female empowerment, is the latest Barbie product to spark outrage. | MORE »

Posted in Crisis Management, Digital PR, Free Content, Social Media, Water Cooler | Leave a comment

Infographic: Why Are People So Bad at Media Pitching?

Getting a mainstream media outlet to pay attention to your business comes down to your pitch, which increasingly—if not always—occurs via email. Ninety percent of the time it’s not your qualifications, your knowledge or your ability that will land your organization or client a great media placement. It’s your approach. | MORE »

Posted in Digital PR, Free Content, Media Relations, Water Cooler | Leave a comment

IBM’s New Email Service ‘Verse’ Learns and Predicts User Behavior

IBM latest entry into the software game, Verse, is a hybrid email/social media/file sharing service that gets the tech company into the scramble for control over office communications. | MORE »

Posted in Free Content, Internal Communication, Social Media, Water Cooler | Leave a comment

3 Tips for Improving Your Search Ranking on Google

Professional communicators in charge of digital walk a fine line between optimizing their Web pages for search and inviting Google’s wrath by attempting to game the system. Keep these three quick tips in mind when trying to improve your ranking on Google. | MORE »

Posted in Free Content, Water Cooler | 1 Comment

‘Facebook at Work’ Looks to Take Over Office Communications

According to a Financial Times report, “Facebook at Work” will put familiar Facebook functionality such as messages, groups and the News Feed to use for enterprises, helping employees collaborate better. | MORE »

Posted in Free Content, Internal Communication, Social Media, Water Cooler | Leave a comment

Dr. Oz, Bill Cosby Prove Twitter Is Still a Dangerous Game

Dr. Oz, the surgeon and television doctor who has been accused of backing weight loss product scams, is the latest celebrity to get slammed on Twitter after he posted a tweet asking the social network: “What is your biggest question for me?” and promising to respond to his favorites. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Leave a comment

Find Your Inner Scorsese with 7 Basic Tips for Producing PR Videos

As video production moves to the core of marketing communications, there is a growing need for training PR people how to shoot and edit video because most people have never done it professionally. Here are 7 basic tools for producing PR videos. | MORE »

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Comings and Goings: PR People Moves for the Week of November 10, 2014

Here’s a look at new assignments for some notable names in the public relations profession for the week of November 10, 2014. | MORE »

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8 Phrases and Clichés to Avoid in Your Writing

Professional writing is full of unnecessary words and phrases that do more harm than good. To help fix that, here are 8 phrases and clichés to avoid in your writing. | MORE »

Posted in Free Content, Internal Communication, Media Relations, Water Cooler | 2 Comments

5 Tips for Communicating Your PR Measurement Story to Senior Leaders

As senior leaders seek higher levels of accountability from public relations, communicators are tasked with turning PR language into business language. To help communicate what you measure, here are five requirements for analytical storytelling to C-level executives. | MORE »

Posted in Free Content, Measurement, Water Cooler | Leave a comment