Author Archives: Brian Greene

avatar

About Brian Greene

Writer/Editor, PR News

Is Caving In a PR Strategy? Sony Cancels Release of The Interview

Sony officially cancelled the theatrical release of The Interview on Wednesday, responding decisively to the turmoil following a message posted a day earlier by a hacker group calling itself “Guardians of Peace,” which evoked the September 11th attacks and warned theatergoers to stay away from the movie. | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Leave a comment

Infographic: 15 Digital Trends to Watch in 2015

Whether you’re a technophile unable to contain your excitement about the latest release of your favorite product or a Luddite lamenting the days of pen, pad and typewriter, it’s a certainty that the brands that stay abreast of the latest digital trends will have the best footing in 2015. | MORE »

Posted in Digital PR, Free Content, Research, Water Cooler | Leave a comment

6 Ways PR and Content Marketing Should Collaborate

For a cohesive and integrated program, it’s necessary for both PR and content marketing to collaborate in order to create a comprehensive marketing plan that will improve an organization’s market awareness and increase lead generation and nurturing capabilities. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Leave a comment

To Promote Taken 3, Liam Neeson Will Endorse Your Skills on LinkedIn

Ahead of the release of the Taken 3, 20th Century Fox set up a contest on LinkedIn that takes advantage of the platform’s endorsement feature, which allows users to vouch for each other’s proficiency at certain skills. | MORE »

Posted in Free Content, Social Media, Water Cooler | Leave a comment

Sony Hack: Racially Insensitive Emails About Obama Prompt Weak Apologies

The fallout from the Sony Pictures hack continued on Thursday, as disconcerting and racially insensitive emails between film producer Scott Rudin and Sony’s co-chairwoman, Amy Pascal, were posted by hackers and reported by news sites around the world. | MORE »

Posted in Crisis Management, Free Content, Internal Communication, Water Cooler | 1 Comment

Instagram Hits 300 Million Monthly Users, Surpasses Twitter

Instagram is a simple, easy-to-use way to reach an interested audience. For those PR pros who are still weary about joining Instagram—that is, if there are any of you left out there—here are 5 reasons to get your brand or organization on the platform. | MORE »

Posted in Free Content, Social Media, Water Cooler | Leave a comment

6 Steps to Tie Social Media to Business Outcomes

Senior leaders and clients want to see a return on their public relations investments. This is particularly true with their social media spending, as its remains difficult to quantify exactly how an engaging social presence benefits the bottom line. | MORE »

Posted in Free Content, Measurement, Social Media, Water Cooler | 1 Comment

Infographic: How Your Holiday Shopping Habits Show Your Age

Although millennials, generation Xers and baby boomers now work together in the same offices, each group retains distinct traits and behaviors. This infographic details how, when and where each generation shops for the holidays—and how each feels about it. | MORE »

Posted in Free Content, Research, Water Cooler | Leave a comment

10 Rules for Creating Engaging Social Media Messages

The era of the hard sell and traditional sales and marketing tactics is long gone. You need to adjust your marketing messaging and align it with the social channel you are using to achieve a return on your social media investment. It all starts with creating engaging social media messages. | MORE »

Posted in Free Content, Social Media, Water Cooler | Leave a comment

6 Tips for Pitching Journalists on Twitter

Twitter is one of the most effective tools for media outreach. Any good media pitch delivers a succinct news angle, and writing a message that fits in Twitter’s 140-character limit is a great way to boil down your pitch to its essentials. | MORE »

Posted in Digital PR, Free Content, Media Relations, Social Media, Water Cooler | Leave a comment