Author Archives: Brian Greene
Publishers relinquishing control of their distribution method may seem unlikely now, but having a reliable high-speed Internet connection in your pocket seemed pretty unlikely just a few years ago, too. For publishers, going to where the people are has never been a bad idea—and they are undoubtedly on Facebook on their mobile devices.
Any PR pro knows that what matters most to the C-suite isn’t the amount of media coverage but the actual value it represents—or ROI. But there is no standard measurement tool or piece of software that magically calculates it.
There is no one-size-fits-all formula for effective email communication with the media. But that’s not to say that there aren’t ways to give yourself a good shot at landing the coverage you’re looking for.