Author Archives: Brian Greene

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About Brian Greene

Writer/Editor, PR News

How T. Rowe Price Broke Through the Noise With a Message About College Savings

With a unique and light-hearted entry into a difficult and scary conversation, T. Rowe Price is positioning itself as a brand that wants to take the sting out of the discussion of college-cost projections and how to meet them. | MORE »

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6 Tips for Instagram: Spreading Your Message without Being Spammy

If you’re an Instagram user, you’ve probably noticed a message appear in your feed this week alerting you that deactivated and spam accounts have been removed from your list of followers. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Leave a comment

Integrating Creative Design and Traditional PR Techniques

As the lines between marketing and PR continue to blur, here are some tips on integrating creative with traditional PR from Tracy Phillips, associate director and senior graphic designer at APCO Worldwide. | MORE »

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Crisis Response Lessons Learned from the Boston Marathon Bombings

In the minutes and hours that followed the bombing, the Boston Athletic Association (BAA) embarked upon an unexpected crisis communications campaign using social media. | MORE »

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Anatomy of a Brilliant Communications Rollout for Mad Men’s Final Season

Ahead of the premiere on Sunday, let’s take a look at what the communications pros working for Mad Men have been up to. | MORE »

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5 Social Media Mistakes That Top PR Pros Always Avoid

Providing tips on how best build that social persona is useful, but sometimes it’s more valuable (and interesting) to talk about things you absolutely should never do. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 1 Comment

6 Steps to Creating a Better Measurement Dashboard

With the increasing importance of proving your value to your organization, it’s a challenge to visually display your measurement findings in a way that your audience will understand. | MORE »

Posted in Digital PR, Free Content, Measurement, Water Cooler | 2 Comments

4 Steps to Executing a Successful PR Campaign on Google

Launching a campaign on Google—whether it’s through paid search, display ads, YouTube pre-roll, or one of the company’s many other options—is one of the best ways for PR pros and  communicators to reach targeted, interested … | MORE »

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Paternity Leave Comments by Boomer Esiason Set Off ‘Dumbest Sports Controversy in Memory’

Good advice for those, like Esiason and Francesa, who have a voice with any sort of reach: stay out of family matters and don’t tell women what to do with their bodies. | MORE »

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New Sustainable Font, Ryman Eco, Promises to Save Money and Change How We Print

According to Ryman, if we all switched to the new font tomorrow for everything we print, we would save more than 490 million ink cartridges and 6.5 million tons of Co2 emissions every year. | MORE »

Posted in Corporate Responsibility, Free Content, Water Cooler | 1 Comment