Author Archives: Brian Greene
Getting a mainstream media outlet to pay attention to your business comes down to your pitch, which increasingly—if not always—occurs via email. Ninety percent of the time it’s not your qualifications, your knowledge or your ability that will land your organization or client a great media placement. It’s your approach.
Professional communicators in charge of digital walk a fine line between optimizing their Web pages for search and inviting Google’s wrath by attempting to game the system. Keep these three quick tips in mind when trying to improve your ranking on Google.
As video production moves to the core of marketing communications, there is a growing need for training PR people how to shoot and edit video because most people have never done it professionally. Here are 7 basic tools for producing PR videos.
Here’s a look at new assignments for some notable names in the public relations profession for the week of November 10, 2014.
Professional writing is full of unnecessary words and phrases that do more harm than good. To help fix that, here are 8 phrases and clichés to avoid in your writing.
As senior leaders seek higher levels of accountability from public relations, communicators are tasked with turning PR language into business language. To help communicate what you measure, here are five requirements for analytical storytelling to C-level executives.