Author Archives: Brian Greene

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About Brian Greene

Writer/Editor, PR News

4 Things Brands Should Know About #BoycottIndiana

Before you decide how—or if—your brand will communicate regarding Indiana’s Religious Freedom Restoration Act, here are 4 things you should consider.

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Posted in Corporate Responsibility, Free Content, Media Relations, Water Cooler | Leave a comment

Final 4: Vote for the Most Overused PR Words & Phrases in the #WordsBracket Tournament

In the spirit of the NCAA men’s basketball tournament, PR News is hosting its own version of March Madness with its Most Overused PR Words & Phrases Tournament. Select the most overused words or phrases from the bracket pairs and tweet them to @PRNews with the hashtag #wordsbracket.

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Posted in Free Content, Water Cooler | 1 Comment

Germanwings Crash Story Worsens for Lufthansa

How do professional communicators prepare for the impossible-to-foresee developments in the aftermath of a catastrophic, tragic event?

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Posted in Crisis Management, Free Content, Media Relations, Water Cooler | Leave a comment

How Facebook’s News Hosting Deal Could Impact PR

If and when Facebook’s reported deals to host content from major publishers such as The New York Times and National Geographic take full form, mere Facebook fluency isn’t going to cut it for anyone with a future in media relations. Expert-level status is going to be required.

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Posted in Free Content, Social Media, Water Cooler | Leave a comment

9 Visual Storytelling Tips for Social Media

Potential customers are looking for content that can tell a story that encourages, engages or enlightens them. What visual content will you post next to entice and entertain your followers?

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How to Create Perfect Posts on Every Social Media Platform [Infographic]

In public relations, widespread adoption of social media kicked off a renaissance, providing a new way for brands and organizations to engage directly with their audiences. It also provided communications professionals with an entire field to master.

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4 Ways to Become a Better Content Marketer

Content marketing has permanently changed the nature and function of public relations. The continuous process of creating and curating content has become the next step in the evolution of PR. Let’s take a look at four ways you can become a better content marketer.

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2 Top Takeaways From Facebook’s New Community Standards

Facebook’s updated community standards reach a new level of transparency, making good on demands for clarification of its policies. While the network says its policies haven’t changed, the new community standards do provide clarity on some difficult topics.

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SXSW Interactive: 7 Trends for PR Pros to Watch

SXSW Interactive returns for its 22nd year to Austin, Texas this week. This year’s festival is sure to offer up plenty of interesting and inspiring content for PR pros, with presentations and panels covering branding and marketing, content and distribution, the future of tech and emerging workforce trends.

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Infographic: The State of the Media in 2015

New social and digital trends have done away with traditional models and fundamentally changed the way PR interacts with the media and the public. Cision’s “The State of the Media 2015 Report” examines traditional and social media in 2014 as well as the rise of mobile, video and new media entrepreneurs.

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Posted in Digital PR, Free Content, Media Relations, Social Media, Water Cooler | Leave a comment