Stories by Blair Broussard

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5 Ways Your B2B Brand Should Think Like a B2C on Social

May 31st, 2016 by

Social media works even better for B2B companies than B2C companies. Why? Because B2B companies traditionally have a smaller target audience and a higher average price point. Most importantly, however, a B2B’s customer decision funnel is even more influenced by word of mouth and reputation than a B2C company’s.

5 Content Marketing Tips for PR Pros

August 26th, 2015 by

Content marketing is important. You may want to slam your head against your desk when someone uses it in a sentence these days, but PR and marketing pros are using it for a reason.