Author Archives: ANN SUBERVI

Don’t Just Talk About Ethics—Live Them

PR can do better than to just spout off about ethics; it needs to apply ethical principles to everything it does. | MORE »

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Facing an Ethical Dilemma? How to Make the Best Possible Call

In a recent episode of CBS’s “NCIS,” the erudite medical examiner Dr. Donald “Ducky” Mallard explains to his assistant: “The ethical man knows he’s not supposed to cheat on his wife. The moral man actually … | MORE »

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