Stories by Arthur Solomon

Working on Political PR Accounts Can Expand Your Horizons

September 6th, 2012 by

PR veteran Arthur Solomon presents 15 lessons learned from working on political PR accounts.

16 Tips for PR Agency Newbies

August 21st, 2012 by

PR veteran Arthur Solomon offers words of advice for those who are entering the PR agency world.

16 Tips for PR Agency Newbies

August 21st, 2012 by

PR veteran Arthur Solomon offers words of advice for those who are entering the PR agency world.

11 Sports PR and Marketing Lessons Not Taught in School

May 3rd, 2012 by

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.

11 Sports PR and Marketing Lessons Not Taught in School

May 3rd, 2012 by

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.

7 Ways to Separate Yourself From the Pack When Pitching the Media

February 2nd, 2012 by

PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out.

7 Ways to Separate Yourself From the Pack When Pitching the Media

February 2nd, 2012 by

PR agency vet Arthur Solomon offers seven tips to help make your media pitches stand out.

How to Choose an Athlete Spokesperson

November 3rd, 2011 by

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson.

How to Choose an Athlete Spokesperson

November 3rd, 2011 by

Arthur Solomon lays out the questions that need to be answered when looking to hire an athlete spokesperson.

24 PR Certainties for This Year—and Next Year

March 18th, 2012 by

You can probably take these predictions from PR agency veteran Arthur Solomon to Vegas and bet the farm on them.