Being part of a PR creative session can be exhilarating, but also stressful. Here are some tips to make your work shine.
Stories by Arthur Solomon
Even though PR stunts will probably be eliminated from your strategy, creating them can expand your thinking on ways of gaining media attention for clients.
I always thought the most dangerous athletes were National Football League players who delivered concussion-causing blows to the head. They have now been replaced by the former National Basketball Association star Dennis Rodman. Rodman, one… Continued
PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.
PR veteran Arthur Solomon presents 15 lessons learned from working on political PR accounts.